2016
DOI: 10.20319/pijss.2016.s21.355369
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The Influence of Cultural Communication Factors on English Communication in an International Service Industry

Abstract: The main purpose of this study was to examine the relationship between cultural communication

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Cited by 2 publications
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“…However, during the interviews with the 5 respondents, it was found that they put more emphasis on productive skills than receptive skills, especially speaking; but later found to encounter difficulties in expressing (or explaining) their ideas at work; while different culture and language variation (accent) have somewhat affected their communication at work. At the same time, this suggests the need to consider the cultural problems faced by employees when communicating via speaking in English such as differences in English accents, complicated question, or eye-contact during face-toface encounters [32]. Moreover, according to Siepmann [33], English skills play an important role in promoting a person's self-development, improving cross-cultural understanding, and in enhancing one's career advancement.…”
Section: Discussionmentioning
confidence: 99%
“…However, during the interviews with the 5 respondents, it was found that they put more emphasis on productive skills than receptive skills, especially speaking; but later found to encounter difficulties in expressing (or explaining) their ideas at work; while different culture and language variation (accent) have somewhat affected their communication at work. At the same time, this suggests the need to consider the cultural problems faced by employees when communicating via speaking in English such as differences in English accents, complicated question, or eye-contact during face-toface encounters [32]. Moreover, according to Siepmann [33], English skills play an important role in promoting a person's self-development, improving cross-cultural understanding, and in enhancing one's career advancement.…”
Section: Discussionmentioning
confidence: 99%
“…Studies targeting the environmental issues such as investigating on the effect of green hotel practice focusing on the moderating roles of consumer environmental world views (Jeon, Jeong, & Kim, 2015); and examining the barriers or challenges that are faced in adopting more sustainable and responsible environmental management practices in hotels in KwaZulu-Natal, South Africa (Sucheran, 2018). Examples in the researches aimed at the application of business English in the hotel industry include the influence of cultural communication factors on English communication in an international service industry (Nualsri & Chaiya, 2016); as well as studies about the English terms used in hotels and tourism places in Indonesia (Rahayu, 2017), and the analysis of linguistic characteristics of hotel homepages in Thailand (Sitthanakul, 2017). These studies have provided useful resources for researchers interested in the hotel industry and opened up more opportunities for further studies.…”
Section: Literature Reviewmentioning
confidence: 99%