The Influence of Corporate Social Responsibility (CSR) and Social Media on the Strategy Formulation Process

Bowen, Gordon; Appiah, Dominic; Okafor, Sebastian

doi:10.3390/su12156057

Cited by 18 publications

(19 citation statements)

References 51 publications

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“…It requires an integrated partnership between the inter-organizational actors and other stakeholders. Social media is the integrator of resources and CSR helps to build relationships, acting as a reinforcer of trust ( Bowen et al, 2020 ). López-Fernández and Silva (2021) analyzed the big data retrieved from Twitter related to five firms that have started to be socially responsible but have yet to obtain stakeholders’ legitimacy granted by the engagement in corporate social responsibility.…”

Section: Introductionmentioning

confidence: 99%

Corporate Social Responsibility and Consumer Emotional Marketing in Big Data Era: A Mini Literature Review

et al. 2022

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In the digital era, big data can strengthen the awareness of corporate social responsibility (CSR) and make CSR more transparent to consumers. While big data continues to deepen the business transformation of enterprises, it is also a process of constantly understanding consumption and public expectations. In this process, the cognitive structure of enterprises is constantly adjusted, no longer simply pursuing performance but constantly realizing the expectations of users and society in order to maintain performance. Through mass media, corporate media, and other platforms, CSR is easier to affect consumers’ emotions. By reviewing the theory of emotional marketing and related research, this paper focuses on the different emotional ties between CSR and consumers and their different effects on consumers. This paper further emphasizes the profound significance of emotional marketing theory for understanding CSR in the era of big data. In addition, this paper also calls for more research based on big data technology, broken down by consumer needs – more specific attention to the different impacts of CSR on different consumers.

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Section: Introductionmentioning

confidence: 99%

Corporate Social Responsibility and Consumer Emotional Marketing in Big Data Era: A Mini Literature Review

et al. 2022

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“…Likewise, the emergence of social media, have been recognized asagame changer for engaging modern customers in a meaningful way [22,23]. There is growing concern among contemporary researchers to understand how recent businesses can leverage social media to highlight their sustainablity practices and enhancing meaningful customer experience [24,25].…”

Section: Introductionmentioning

confidence: 99%

The Relationship between CSR Communication on Social Media, Purchase Intention, and E-WOM in the Banking Sector of an Emerging Economy

Guping

Cherian

Sial

et al. 2021

JTAER

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Modern businesses in the present digital age are facing different challenges for survival and growth due to the stiff competitive environment that prevails almost in every sector. Technology, especially digital technology, has changed the way of doing business around the globe. Marketers need to develop new strategies by incorporating the element of digital technology to overrun their competitors, as conventional competitive strategies will not produce extraordinaryresults. The rise of social media, in this regard, is a game-changer in the context of marketing as it provides a strategic touchpoint to the marketers to involve the customers with a brand. Prior research has largely ignored the relationship between corporate social responsibility (CSR) practices of a brand and positive customer experiences. Hence the present study aims to test the relationship of customer-related CSR activities on social media on behavioral consequences of customers, such as their purchase likelihood and electronic word of mouth (E-WOM). The data were collected from the banking customers of a developing economy and were analyzed through structural equation modeling in AMOS software. The results revealed that customer-related CSR activitieson social mediainfluence customer behavioral outcomes like E-WOM and purchase intentions. The result also revealed that brand attitude mediates the relationship between customer-related CSR, E-WOM, and purchase intentions. The findings of the present study can help policymakers to understand the importance of CSRpractices from the perspective of marketing, which is largely ignored by contemporary CSR researchers.

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“…CSR messages may not be viewed as favorably as other messages, like promotions or corporate updates [46]. The implementation of CSR practices and the expectations of what it will bring need to be managed [47]. The implementation of CSR is a double-edged sword because it can lead to an inflation of CSR claims beyond what is practically implemented [48].…”

Section: Review Of Topicsmentioning

confidence: 99%

Tracing the Trends in Sustainability and Social Media Research Using Topic Modeling

2021

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New ideas are often born from connecting the dots. What new ideas have emerged among the two highly trending research topics of sustainability and social media? In this study, we present an empirical analysis of 762 published works that included the terms “sustainability” and “social media” in their abstracts. The bibliographic data, including abstracts, were collected from the Scopus database. In order to conduct the analysis, we used the Latent Dirichlet Allocation (LDA), an unsupervised machine learning algorithm to extract the latent topics from the large quantity of research abstracts without any manual adjustment. The 10 main topics identified from our analysis revealed topographical maps of research in the field. By measuring the variation of topic distributions over time, we identified hot topics (research trends that are becoming increasingly popular over time) and cold topics. Sustainable consumer behavior, Sustainable community and Sustainable tourism were identified as being hot topics, while Education for sustainability was identified as the only cold topic. By identifying current trends in social media and sustainability research, our findings lay a platform from which further studies may abound.

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The Influence of Corporate Social Responsibility (CSR) and Social Media on the Strategy Formulation Process

Cited by 18 publications

References 51 publications

Corporate Social Responsibility and Consumer Emotional Marketing in Big Data Era: A Mini Literature Review

Corporate Social Responsibility and Consumer Emotional Marketing in Big Data Era: A Mini Literature Review

The Relationship between CSR Communication on Social Media, Purchase Intention, and E-WOM in the Banking Sector of an Emerging Economy

Tracing the Trends in Sustainability and Social Media Research Using Topic Modeling

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