The Influence of Consumer's Happiness Perspective on Brand Personality Preference : Moderating Effects of Attachment Style

Park, Hye Kyung; 대우교수, 서강대학교 경영대학; Kim, Tae-Min; Huh, Jong-Ho

doi:10.37674/ceoms.23.2.6

Journal of CEO and Management Studies

2020

DOI: 10.37674/ceoms.23.2.6

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The Influence of Consumer's Happiness Perspective on Brand Personality Preference : Moderating Effects of Attachment Style

Hye Kyung Park¹,

서강대학교 경영대학 대우교수²,

Tae-Min Kim³

et al.

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The Influence of Consumer's Happiness Perspective on Brand Personality Preference : Moderating Effects of Attachment Style

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