The Influence of Consumer Purchases on Purchase-Related Happiness: A Serial Mediation of Commitment and Selective Information Processing

Abstract

In the literature on material and experiential purchases, it has consistently been demonstrated that the relationship between the consumer’s purchase type and purchase-related happiness favors experiential purchases. This research aims to extend the literature by examining how experiential purchases lead to greater purchase-related happiness due to the individual’s processing of external information, especially in the online review context. An experiment was conducted to show that experiential purchases lead to greater commitment to decisions and a higher relative reliance on positive reviews (as opposed to negative reviews) than material purchases. The results of a serial mediation test indicate that such differences lead to greater purchase-related happiness. Based on these findings, we can deepen our understanding of the relationship between purchase type and purchase-related happiness from the perspective of information processing.

Linking consumer attitude with purchasing behavior via interpersonal influences: the role of corporate social responsibility

“…Positive recommendations and word-of-mouth from colleagues, family, friends, and others in social circles have been recognized as crucial elements in the domain of the hospitality industry (Gellerstedt and Arvemo, 2019;Wang et al, 2018b). Recently, Bai et al (2021) and Kim and Yoon (2023) emphasized the intervention of II in different contexts and called for future studies. Following their call, a few studies observed the mediation of social influence between an individual attitude and purchase intentions (Zhang et al, 2022) and behavior (Kim and Seock, 2019) indicating that the favorable attitudes that consumers hold toward a specific business are translated into actual behavior through the intermediary function of social networks, opinions, and recommendations.…”