The influence of conflict with suppliers on retailers’ private label performance

Takashima, Katsuyoshi; Kim, Changju

doi:10.1108/jabs-12-2019-0359

Cited by 1 publication

(1 citation statement)

References 72 publications

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“…Our assumptions are largely in line with Hernández-Espallardo and Navarro-Bailón (2009), whose studies offered insights into a retail buying group’s contribution to member retailers’ brand equity. In addition, it is worth mentioning that prior studies support theoretical arguments about both strategic positioning choices (differentiation and low-cost) affecting business performance positively in varying contexts, such as B2B services firms (Zahay and Griffin, 2010) or retailers’ PB strategies in inter-firm relations (Takashima and Kim, 2021).…”

Section: Development Of Hypothesesmentioning

confidence: 84%

Role of brand equity and competitive strategies in the relation between horizontal alliances and its benefits

Kim

2021

JBIM

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Purpose Drawing on the resource-based view, this study aims to investigate the conditions under which small- and medium-sized retailers can improve competitive benefits through the lens of brand equity and strategies for competitive advantage in retail buying groups. Design/methodology/approach This study collected 241 samples from small- and medium-sized supermarket retailers who joined retail buying groups in Japan. Findings This study offers two key findings. First, the results indicate that a buying group’s brand equity partially mediates the relationship between member retailers’ strategic integration and their buying group benefits. Second, member retailers with a stronger differentiation orientation strengthen the positive impact of strategic integration on the buying group’s brand equity and buying group benefits. The moderating effects of low-cost orientation were not found to be significant. Practical implications To highlight the sustainable growth of small- and medium-sized retailers in retail buying groups, which are often ignored in the extant literature, this study offers practical guidance on the importance of a buying group’s brand equity. In addition, based on the findings, this paper postulates that member retailers pursuing differentiation orientation, rather than low-cost orientation, are more beneficial to retail buying groups in terms of relational outcomes and performance consequences. Originality/value By conceptualizing brand equity in retail buying groups, this study suggests a novel approach for retail management that investigates how a buying group’s brand equity is linked to strategic integration, strategies for competitive advantage and buying group benefits from the viewpoint of member retailers.

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Section: Development Of Hypothesesmentioning

confidence: 84%