DOI: 10.11606/t.96.2020.tde-06022020-125122
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The influence of changes in brand origin and country of manufacture on willingness to pay for a brand: an experimental study with Brazilian consumers

Abstract: Montanari, M. G. (2019). The influence of changes in brand origin and country of manufacture on willingness to pay for a brand: an experimental study with Brazilian consumers (PhD Thesis).

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