The influence of brand sustainability on purchase intentions: the mediating role of brand impressions and brand attitudes

Gidaković, Petar; Koklič, Mateja Kos; Zečević, Mila; Žabkar, Vesna

doi:10.1057/s41262-022-00280-y

Cited by 7 publications

(6 citation statements)

References 98 publications

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“…Based on the results of interviews between researchers and tourism actors, branding is very influential on the sustainability of a business. It is closely related to previous research, such as according to a study conducted by (Gidaković et al, 2022) (Huo et al, 2022), which states that branding has a positive and significant influence on business sustainability.…”

Section: The Effect Of Branding On the Sustainability Of Ecotourism V...supporting

confidence: 74%

“…Business continuity is closely related to business actors' promotion to introduce their products to the public. Branding is the flow of information and persuasion in a direction created to direct a person or organization to actions that raise excellence in marketing (Golob et al, 2022). One of the goals of branding is to inform all types of products offered and try to attract potential new consumers with specific product characteristics (Utama et al, 2023).…”

Section: The Effect Of Branding On the Sustainability Of Ecotourism V...mentioning

confidence: 99%

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Strategy and Sustainability of Ecotourism Villages in the Buleleng Regency

Purnamawati,

Yuniarta,

Nugraha

2024

IJOBP

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Analysis of personal motivation, use of digital information, and green tourism branding in Buleleng Regency is very important for the sustainability of the ecotourism villages that are starting to be developed. This research used a quantitative approach with a population of 16,521 people with respondent selection using purposive sampling to obtain 236 people. The primary data type was by giving questionnaires (Likert scale) to village heads, traditional Kelian, official Kelian, homestay owners, tourism awareness group (pokdarwis) heads, tourists, and village communities. All data was analyzed using WarpPLS 7.0. This research reveals that personal motivation, the use of digital information, and branding, influence the sustainability of ecotourism villages in Buleleng Regency. The results of this research are in line with the theory of planned behavior and attribution which explains individual motivation and the factors determining the success of a business, including technological support in the use of accounting information, while promotion is an external attribution. This research can provide information for the tourism village actors in Buleleng Regency regarding the promotion and management of tourism which should be in synergy with traditional villages and official villages. All community roles cannot be separated from collaboration between stakeholders who have a big responsibility in expanding the village towards independence.

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Section: The Effect Of Branding On the Sustainability Of Ecotourism V...supporting

confidence: 74%

Section: The Effect Of Branding On the Sustainability Of Ecotourism V...mentioning

confidence: 99%

Strategy and Sustainability of Ecotourism Villages in the Buleleng Regency

Purnamawati,

Yuniarta,

Nugraha

2024

IJOBP

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“…If an individual possesses a positive attitude towards a behavior, his or her intention to engage in a particular action tends to be more robust [24,32] . Previous studies, including Gidaković et al (2022) [33] , Shihab and Putri (2018) [34] , and Singh & Banerjee (2018) [35] have also proved the significant role of attitude in influencing consumer purchase intention. The second antecedent is perceived behavioral control, which relates to "personal control over the internal resource, such as confidence, skills or ability" [36] .…”

Section: Theory Of Planned Behavior (Tpb)mentioning

confidence: 87%

A Multi-group Analysis of Gender Difference in Consumer Buying Intention of Agricultural Products via Live Streaming

Zhu

Ping

Wang

2023

Res. World Agric. Econ.

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This study tries to understand the determinants of Chinese consumers’ purchase behavior and reveal the role of gender in shaping consumers’ buying decisions for agricultural products from live-streaming platforms. For this purpose, an online survey was carried out to collect data in Southern China. Partial least squares structural equation modeling (PLS-SEM) was employed for path analysis and multi-group analysis. The results confirm the substantial influences of consumer attitude, subjective norms and perceived behavioral control on consumer buying intention. Next, gender difference only exists concerning the effect of perceived behavioral control on consumer intention. However, the gap between male and female consumers on this point is small. Furthermore, as each factor affects consumers’ purchase intention differently, corresponding implications are provided.

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“…Additional research has further unraveled the dimensions of warmth and competence by examining facets. Warmth/sociability (Leach et al , 2007) and morality (Abele et al , 2016; Leach et al , 2007) comprise warmth (or communion), while assertiveness and ability/competence comprise competence (Abele et al , 2016; Gidaković et al , 2022). Although the specific labels used differ somewhat across studies, the subdimensions of sociability and morality for warmth and assertiveness and ability for competence contribute to overall brand impressions and evaluations.…”

Section: Theoretical Frameworkmentioning

confidence: 99%

Brand heritage on Twitter: a text-mining stereotype content perspective

Mähnert,

Meyer,

Orth

et al. 2024

JPBM

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Purpose The purpose of this paper is to examine how users on social media view brands with a heritage. Consumers commonly post opinions and accounts of their experiences with brands on social media. Such consumer-generated content may or may not overlap with content desired by brand managers. Drawing from “The medium is the message” paradigm, this study text-mines user narratives on Twitter1 to shed light on the role of social media in shaping public images of brands with heritage through the lens of the stereotype content model. Design/methodology/approach The study uses a data set of almost 80,000 unique tweets on 12 brands across six categories, compares brands high versus low in heritage and combines dictionary-based content analysis with sentiment analysis. Findings The results indicate that both user-generated content and sentiment are significantly more positive for brands low rather than high in heritage. Regarding warmth, consumers use significantly more positive words on sociability and fewer negative words on morality for brands low rather than high in heritage. Regarding competence, tweets include more positive words on assertiveness and ability for low-heritage brands. Finally, overall sentiment is more positive for brands low rather than high in heritage. Practical implications Important from co-creation and integrated marketing communication perspectives, the findings provide brand managers with actionable insights on how to more effectively use social media. Originality/value To the best of the authors’ knowledge, this research is among the first to examine user-generated content in a brand heritage context. It demonstrates that heritage brands, with their longevity and strong links to the past, need to be aware of how contemporary social media can detract from their image.

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The influence of brand sustainability on purchase intentions: the mediating role of brand impressions and brand attitudes

Cited by 7 publications

References 98 publications

Strategy and Sustainability of Ecotourism Villages in the Buleleng Regency

Strategy and Sustainability of Ecotourism Villages in the Buleleng Regency

A Multi-group Analysis of Gender Difference in Consumer Buying Intention of Agricultural Products via Live Streaming

Brand heritage on Twitter: a text-mining stereotype content perspective

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