The influence of brand innovativeness on consumer purchase intentions towards domestic global brands in emerging markets: Evidence from China

Chen, Jun; Liang, Mo; Wei, Ye

doi:10.1002/cb.2278

Cited by 3 publications

(2 citation statements)

References 68 publications

(120 reference statements)

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“…All consenting participants were randomly assigned to one of two message framing conditions, with the advertisement featuring a picture from www.fairtrade.net and the text describing the message framing conditions in a randomized order. The measurements used in this study were translated into Vietnamese using the back-translation method (Chen et al, 2023; M. Y. Lee et al, 2008) (Table 1).…”

Section: Methodsmentioning

confidence: 99%

A Cross-Cultural Study on the Role of Message Framing in the Promotion of Fair-Trade Buying Behavior

Phan,

Nguyen,

Pham

et al. 2023

SAGE Open

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This cross-cultural study investigates the differential effects of message framing techniques in promoting fair-trade consumption between Eastern and Western cultures. A total of 414 Vietnamese participants from Vietnam and 342 American participants recruited through Amazon Mechanical Turk were randomly assigned to two message framing conditions. It emphasizes the interconnected nature of fair-trade consumption behavior, influenced by message framing, processing fluency, and justice restoration effectiveness. The findings provide practical insights for marketers in effectively engaging consumers in purchasing fair-trade products. This study contributes to the literature by illuminating the impact of message framing strategies on consumer behavior toward fair-trade products in different cultural contexts. Marketers can leverage cultural orientations and message processing styles to develop more effective communication strategies for promoting fair-trade product adoption. Specifically, loss-framed messages may be more persuasive in increasing purchase intention among Vietnamese consumers, while gain-framed messages may resonate better with American consumers. Additionally, messages emphasizing the positive outcomes and benefits of fair-trade products for farmers and producers can enhance consumers’ likelihood of purchasing such products.

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Section: Methodsmentioning

confidence: 99%

A Cross-Cultural Study on the Role of Message Framing in the Promotion of Fair-Trade Buying Behavior

Phan,

Nguyen,

Pham

et al. 2023

SAGE Open

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“…Other research has explored the influence of factors like perceived financial status [ 41 ], emotions, demographic characteristics [ 42 ], social media activities [ 43 ] and brand innovativeness [ 44 ]. Collectively, these studies encompass a range of factors from consumer psychology, social norms, and culture to the types and attributes of products.…”

Section: Literature Review and Hypothesis Developmentmentioning

confidence: 99%

Values in Action: Unveiling the Impact of Self-Transcendence and Self-Enhancement on Domestic Consumption Choices

Zhao,

Huang

2024

Behavioral Sciences

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Against the backdrop of a global emphasis on supporting local businesses and fostering domestic consumption, this study aims to shed light on the influence of personal values on the intentions behind domestic-product consumption. Drawing from the Schwartz value theory, we explore how values of self-transcendence, which embody benevolence and universalism, versus self-enhancement, characterized by a focus on power and achievement, influence consumer behavior. Utilizing data from the Chinese Social Survey (CSS2021) and a survey of 316 participants, structural equation modeling and Dematel analysis are employed to reveal causal relationships between values and consumption intentions. We reveal a dichotomous impact of these value orientations. Self-transcendence values are found to positively affect domestic consumption intentions by enhancing awareness of consequence and ascription of responsibility, thereby strengthening personal norms. In contrast, self-enhancement values tend to impede these intentions. By integrating the Norm-Activation Model (NAM), this study comprehensively uncovers the unique mechanism through which values activate personal norms and subsequently encourage the consumption of domestic products. It enriches the body of research related to values and domestic consumption and offers pertinent recommendations for promoting local enterprises’ products.

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Enhancing Educational Outcomes Through Strategic Guest Speaker Selection: A Comparative Study of Alumni and Industry Experts in University Settings

Phan,

Vu,

et al. 2024

Business and Professional Communication Quarterly

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This study investigates the impact of guest speaker programs on student engagement and skill development in a university setting, focusing on different types of speakers: alumni and industry experts. Through a quantitative analysis involving 159 business students, the research examines how speaker characteristics influence perceived learning outcomes, problem-solving abilities, and communication skills. The findings reveal that alumni speakers, sharing a common educational background with the students, significantly enhance students’ perceived learning outcome and communication skills because of their relatability and personal insights. The implications of these findings underscore the need for educational institutions to strategically select guest speakers to optimize educational outcomes and prepare students more effectively for professional environments. This study contributes to the broader discourse on integrating practical experiences within academic curricula to bridge the gap between theoretical knowledge and practical application in higher education.

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The influence of brand innovativeness on consumer purchase intentions towards domestic global brands in emerging markets: Evidence from China

Cited by 3 publications

References 68 publications

A Cross-Cultural Study on the Role of Message Framing in the Promotion of Fair-Trade Buying Behavior

A Cross-Cultural Study on the Role of Message Framing in the Promotion of Fair-Trade Buying Behavior

Values in Action: Unveiling the Impact of Self-Transcendence and Self-Enhancement on Domestic Consumption Choices

Enhancing Educational Outcomes Through Strategic Guest Speaker Selection: A Comparative Study of Alumni and Industry Experts in University Settings

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