The Influence of Brand Image, Payment System, and Promotion on Interest in College at the Universitas Mahkota Tricom Unggul
Dwi Septi Haryani,
Nasib,
Aminatu Zahra
Abstract:This study aims to find out whether brand image, payment systems and promotions affect a person's interest in continuing their studies at Mahkota Tricom Unggul University. The method used in this study uses quantitative methods. Furthermore, the data collection technique uses a questionnaire. The data analysis technique uses multiple linear regression analysis with the help of IBM SPSS Software. The results of the study show that (1) Brand Image influences interest in studies at the University of Mahkota Trico… Show more
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