The Influence of Brand Image and Perceived Quality on Brand Loyalty with Brand Trust as Mediator in PT Bank Syariah Mandiri

Rahmatulloh, Rahmatullah; Yasri, Yasri; Abror, Abror

doi:10.2991/piceeba2-18.2019.38

Cited by 10 publications

(20 citation statements)

References 17 publications

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“…Based on the second hypothesis test, the results shown support the research conducted by Rahmatulloh et al, (2019). The results show that brand image has a positive and significant influence on consumer confidence in a brand so that when viewed in terms of results this supports the results obtained in this study.…”

Section: Discussionsupporting

confidence: 85%

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The Effect of Perceived Quality and Brand Image on Brand Loyalty through Brand Trust as a Mediation Variable (Study of Samsung Smartphone Users in Semarang City)

2022

JEFMS

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The users of Smartphone Indonesia continue to increase every year. This causes the competition of business actors in the technology sector to increase, so that business actors in the technology sector must implement strategies in order to remain competitive with their competitors. Samsung is a company engaged in technology. Samsung makes efforts in terms of maintaining the overall quality and also pays attention to the brand image owned by Samsung. The purpose of this study was to determine the effect of perceived quality and brand image on brand loyalty through brand trust as a mediating variable. The number of research respondents was 120 respondents with a sampling technique with non-probability sampling, namely the purposive sampling method. The type of research is explanatory research with data processing using the Smart PLS 3.2.9 application. The results showed that both perceived quality and brand image had a positive and significant influence on brand trust. The influence between perceived quality and brand image on brand loyalty directly shows positive and significant results. Meanwhile, brand trust as a mediating variable shows an indirect effect on perceived quality and brand image on brand loyalty, which shows positive and significant results so that the brand trust variable is said to be able to partially mediate this effect.

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Section: Discussionsupporting

confidence: 85%

“…Research conducted by Rahmatulloh et al, (2019) shows that the relationship between consumer trust and consumer loyalty has positive and significant results. So if consumer confidence in a product increases, the consumer will tend to use products with the same brand and form consumer loyalty to the brand.…”

Section: Discussionmentioning

confidence: 99%

The Effect of Perceived Quality and Brand Image on Brand Loyalty through Brand Trust as a Mediation Variable (Study of Samsung Smartphone Users in Semarang City)

2022

JEFMS

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“…Moreover, most of the published studies support the brand equity model proposed by Aaker (1991) by providing evidence for a significant positive relationship between Perceived Quality on Brand Loyalty (Alhaddad, 2015;Andrvazh, Shohani, Tamimi, Diyaleh & Alnasere, 2016;Chen and Tseng, 2014;Falahat, Chaun & Kai, 2018). But contrary to the Aaker's model, several studies have empirically proved that there is no significant influence of Perceived Quality on Brand Loyalty (Kieu, 2016;Listiana, 2015;Rahmatulloh, Yasri & Abror, 2018). The results of this research provide empirical evidence for this theoretical argument.…”

Section: Introductioncontrasting

confidence: 44%

“…Hence, they built their trust based on the quality aspects of the product. Eventually, the perceived quality leads for the development of brand trust in consumers (Rahmatulloh et al, 2018). Therefore, it is apparent to determine the strong impact of Perceived Quality on Brand Trust.…”

Section: H3: There Is a Significant Positive Influence Of Brand Trust...mentioning

confidence: 99%

Influence of Perceived Quality and Brand Awareness on Brand Loyalty: Examining the Mediating Role of Brand Trust Within Biscuit Industry in Sri Lanka

Akarawita¹

2022

Sri Lanka J. Marketing

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Building and managing consumer brand relationships to foster Brand Loyalty is a challenge for marketers. As Biscuit manufacturing is a major industry in Sri Lanka, it is essential to investigate the behavior of consumer brand relationships. Furthermore, identifying the influencing ability of Perceived Quality on Brand Loyalty is an emergent need in the biscuit industry in Sri Lanka since there is a growing trend of investments in quality improvements without investigating the effectiveness in terms of Brand Loyalty. By referring to relevant literature and accepted theories, the conceptual framework of this research is developed in order to examine the influence of Perceived Quality and Brand Awareness on Brand Loyalty. The research also examined the mediating effect of Brand Trust on the relationship between Perceived Quality and Brand Loyalty, as well as the relationship between Brand Awareness and Brand Loyalty. This research follows the deductive approach and cross-sectional time horizon. The study was carried out under quantitative strategy through survey method by using a structured questionnaire. Subsequent to the assurance of validity and reliability measures of the scale through the pilot study, 389 respondents contributed to the final data collection. The data were analyzed by using the multiple regression method. The results indicate that there is no significant positive influence of Perceived Quality on Brand Loyalty, while there is a significant positive influence of Brand Awareness on Brand Loyalty. Similarly, there is a significant positive influence of Brand Trust on Brand Loyalty. In addition, the results emphasize that there is a full mediation effect of Brand Trust on the impact of Perceived Quality on Brand Loyalty, while it engages in the impact of Brand Awareness on Brand

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“…Ketika kepercayaan merek telah tumbuh karena faktor citra merek yang baik, nilai perusahaan akan semakin kuat dengan dukungan faktor-faktor lain yang berkontribusi positif bagi perusahaan itu sendiri (Rahmatullah et al, 2019). Hal tersebut berarti persepsi kapasitas merek akan berdampak pada persepsi kualitas pelanggan untuk menumbuhkan rasa percaya pada mereka dan berpikir tentang hubungan selanjutnya dengan perusahaan.…”

Section: Pendahuluanunclassified

Pengaruh Citra Merek dan Kepercayaan Terdahap Loyalitas Nasabah Bank Syariah di Sidoarjo (The Influence of Brand Image and Trust on Sharia Bank Customer Loyalty in Sidoarjo)

Mukminin

Latifah

2020

perisai

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One of the marketing strategies at Islamic banks is by building a company's brand image and customer trust to gain customer loyalty. The focus of this research is to show the relationship between brand image, trust and loyalty of Syariah bank customers in Sidoarjo. This study uses a random sampling technique with 100 customers of Islamic banks domiciled in Sidoarjo and at least have become customers of Islamic banks within one year. The analytical method used in this study is a multiple linear regression test and hypothesis testing using IBM SPSS 25 software. The results of this study indicate that if there is an increase in brand image and customer trust will also have an impact on increasing the level of customer loyalty. There is a partial influence of brand image on loyalty and between trust in loyalty, and there is a simultaneous relationship between brand image and trust in customer loyalty of Islamic banks in Sidoarjo.

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The Influence of Brand Image and Perceived Quality on Brand Loyalty with Brand Trust as Mediator in PT Bank Syariah Mandiri

Cited by 10 publications

References 17 publications

The Effect of Perceived Quality and Brand Image on Brand Loyalty through Brand Trust as a Mediation Variable (Study of Samsung Smartphone Users in Semarang City)

The Effect of Perceived Quality and Brand Image on Brand Loyalty through Brand Trust as a Mediation Variable (Study of Samsung Smartphone Users in Semarang City)

Influence of Perceived Quality and Brand Awareness on Brand Loyalty: Examining the Mediating Role of Brand Trust Within Biscuit Industry in Sri Lanka

Pengaruh Citra Merek dan Kepercayaan Terdahap Loyalitas Nasabah Bank Syariah di Sidoarjo (The Influence of Brand Image and Trust on Sharia Bank Customer Loyalty in Sidoarjo)

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