The Influence of Attractiveness and Match-Up of Model on Brand Attitude and Purchase Intention of Franchise Brands

Ahn, Byung-Ok; Jeongmoo, Heo; Lee, Dong−Han

doi:10.21871/kjfm.2017.12.8.4.7

KJFM

2017

DOI: 10.21871/kjfm.2017.12.8.4.7

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The Influence of Attractiveness and Match-Up of Model on Brand Attitude and Purchase Intention of Franchise Brands

Byung-Ok Ahn¹,

Heo Jeongmoo²,

Dong−Han Lee³

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The Influence of Attractiveness and Match-Up of Model on Brand Attitude and Purchase Intention of Franchise Brands

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