The Influence of AI and AR Technology in Personalized Recommendations on Customer Usage Intention: A Case Study of Cosmetic Products on Shopee
Siti Rabiatul Adawiyah,
Betty Purwandari,
Imairi Eitiveni
et al.
Abstract:With the rapid growth of Augmented Reality (AR) in e-commerce, it is necessary to conduct in-depth studies related to the integration of AR with Artificial Intelligence (AI) technology to improve personalization in product recommendations. AI and AR are expected to work together, where AI systems analyze consumer data to provide more suitable product recommendations, while AR helps consumers visualize these recommendations in the real world. This research explores the influence of AI and AR technology integrat… Show more
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