The influence of acculturation on consumer relational bonding in banking relationships

Chai, Joe Choon Yean; Deans, Kenneth R.; Biggemann, Sergio

doi:10.1080/0965254x.2012.657227

Cited by 9 publications

(8 citation statements)

References 85 publications

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“…Most researchers in the field regard the bidimensional model as more valid and operationally useful than the unidimensional approach (Costigan & Dokis, 2006;Marín & Gamba, 1996;Ryder, Alden, & Paulhus, 2000). For reasons that are explained below in the 'Method' section, many such these studies focus specifically on high-and low-acculturated groups (Chai et al, 2012;Kara & Kara, 1996).…”

Section: The Impact Of Acculturation On Service Relationshipsmentioning

confidence: 98%

“…The consumption of goods and services is personal to individual ethnic consumers, who are strongly influenced by their cultural values (Sekhon & Szmigin, 2009). The moderating role of acculturation level on the consumer behaviour of immigrants is now well established in the literature (Chai, Deans, & Biggemann, 2012). Marín, Organista, and Chun (2003, p. 208) consider that 'acculturation is arguably the most important moderating variable or construct considered when conducting research or assessing the impact of interventions that involve ethnic minority individuals'.…”

Section: Introductionmentioning

confidence: 98%

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How consumer acculturation influences interpersonal trust

Chai

Dibb

2013

Journal of Marketing Management

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The paper contributes to a growing stream of research on consumer acculturation, examining the influence of acculturation on interpersonal trust in the banking sector. This study develops a conceptual model based on culture-based differences in cognitive and affective trust. The moderating effect of consumer acculturation level on cognitive trust, affective trust, and targets of commitment is considered among Chinese immigrants to New Zealand. Structural equation modelling and multi-group analysis are applied to assess the causal relationships among the model constructs. The paper offers new insights into the service relationships between acculturating consumers and their banking suppliers. The findings show that acculturation level moderates interpersonal trust towards the target of commitment. The implications for researchers and practitioners are explored and recommendations for future research are made.

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Section: The Impact Of Acculturation On Service Relationshipsmentioning

confidence: 98%

Section: Introductionmentioning

confidence: 98%

How consumer acculturation influences interpersonal trust

Chai

Dibb

2013

Journal of Marketing Management

Self Cite

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“…Furthermore, there is a greater emotional interdependence at a personal level. Collectively, these are likely to be the driver for firms in such group-oriented cultures to build commitment and long-term relationships (relational practice) with their customers as buyers prefer dealing with firms that they can trust (Chai et al, 2012). In other words, service firms from collective cultures have a tendency to base their competitiveness on building relationships and maintaining connections with their customers.…”

Section: Hypothesis Developmentmentioning

confidence: 99%

Services marketing practices in diverse cultures: Canada compared to Qatar

Farha

Koku

Al–Kwifi

et al. 2019

JSM

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Purpose The service marketing literature has traditionally argued that the marketing practices of service firms that operate in diverse cultures should also differ. This paper aims to investigate this argument by examining the marketing practices of service firms in two highly diverse countries “Canada and Qatar” in the context of a contemporary conceptual framework. Design/methodology/approach Survey data were collected in both countries using a self-administered questionnaire that was used in previous contemporary marketing practice (CMP) studies. The data analysis was conducted in two stages. First, descriptive statistics were used to determine cross-national differences in the intensity of use of various CMP activities in Qatar compared to Canada. Second, cross-national differences in various combinations of marketing practices were identified using a cluster analysis. Findings The results indicate that service firms in both countries have more similarities than differences and that the overall patterns of marketing practices are similar. In addition, the firms’ marketing practices reflect aspects of all four marketing approaches rather than just one. Research limitations/implications The study was conducted in only two countries, thus generalisability of its findings and conclusions may not be possible. Practical implications The results of this study can help marketers to better understand the changing marketing environment and identify new marketing solutions when operating in different environments. Originality/value This study enhances the literature on service marketing and expands the application of the CMP framework to a new context that has not been addressed in previous studies.

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“…In higher education, developing strong student relationships is important because of the intangible and often the interpersonal nature of the service delivery process(Tran, 2012; Williams Jr, Osei, & Omar, 2012). Nevertheless, sustaining long term relationships require deep understanding of student expectation that inspires bonding, commitment and loyalty (Chai et al, 2012). Student acculturation and relationship marketing are becoming important marketing practices directed at ethnic and student communities in higher education (Saad et al, 2013;Yusliza, 2010).…”

Section: Acculturation and Emotional Brand Attachmentmentioning

confidence: 99%

“…Although previous researchers have studied image, acculturation and emotional attachment and their interrelationships, the key issue in understanding their effects of cross culture change, value and adaptation on consumer behavior still remains scarce. Therefore, this calls for further investigation (Chai, Deans, & Biggemann, 2012;Kuo, 2014).…”

Section: Introductionmentioning

confidence: 99%

Structural Equation Path Modeling of Emotional Brand Attachment

2020

jcr

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This exploratory study examined the relationship between university image, acculturation, and emotional brand attachment, particularly in the context of a public higher education (PubHEI) in Malaysia. Research is aims to identify whether university image and acculturation have an effect on the emotional brand attachment. Data were collected from 101 international students at one of the public universities in Malaysia using a self-administrated questionnaire. Structural equation modeling (i.eSmartPLS) was used to analyze the data. The results show that nevertheless all factors being significant to emotional brand attachment formation, the university image and acculturation are the most important predictors. As a result, this study is important for academician and practitioners, as it exists a different approach to examine emotional brand attachment formation, it offers a new framework to assess the construct of emotional brand attachment. Besides, this research offers several recommendations for future research.

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The influence of acculturation on consumer relational bonding in banking relationships

Cited by 9 publications

References 85 publications

How consumer acculturation influences interpersonal trust

How consumer acculturation influences interpersonal trust

Services marketing practices in diverse cultures: Canada compared to Qatar

Structural Equation Path Modeling of Emotional Brand Attachment

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