The Influence of a Hotel Firm's Quality of Service and Image and its Effect on Tourism Customer Loyalty

Authenticity perceptions, brand equity and brand choice intention: The case of ethnic restaurants

“…Collectively, all these findings concur with many researchers' (e.g., Brunner et al, 2008;Lai et al, 2009) conclusion that brand loyalty is an endogenous variable that is determined by consumers overall assessment of their brand awareness, brand image, and perceived quality. Not surprisingly, results also show that brand loyalty, a surrogate variable for brand equity in this study, is a significant predictor of brand choice intention, which is consistent with the arguments of previous studies that brand loyalty is a key variable for management interested in the value of brand equity when measured from a consumer perspective (Kandampully et al, 2011).…”

“…On the other hand, it is also claimed that building and sustaining a positive brand image is critical for developing and maintaining brand loyalty (Kayaman and Arasli, 2007). Studies suggest that consumers who have a positive image of a brand tend to hold a favorable attitude toward the brand's products and, consequently, are likely to become loyal toward these products (Buil et al, 2013;Hyun and Kim, 2011;Kandampully et al, 2011).…”

Influence of environmental stimuli on hotel customer emotional loyalty response: Testing the moderating effect of the big five personality factors

“…The importance of customer loyalty in hotel is attested by continuing research (Han and Hyun, 2013;Han et al, 2011;Kandampully and Hu, 2007;Kandampully et al, 2011;Kandampully and Suhartanto, 2000) and ever booming loyalty programs in the hotel industry (Xiong et al, 2014). Loyalty is perceived to be a hierarchical concept, with cognitive loyalty being the first stage that connotes beliefs held by customers about aspects like price and quality (Evanschitzky and Wunderlich, 2006).…”

Service Marketing Mix Strategy and Service Loyalty towards Hotel’s Success

“…It is also said that customer satisfaction has a positive and significant impact on loyalty. Therefore, tourists who are satisfied with their experience of consuming services of a hotel tend to have loyalty and regard the said hotel as their main preference of stay (Kandampully et al, 2011). Other empirical evidences in previous studies suggest that the image formed through the application of a good service mix has a strong influence on the attributes of customer loyalty and the desire to recommend the hotel to others (Nguyen and LeBlanc, 1998).…”