The Indian Diaspora in Africa: The Commodification of Hindu Rashtra

Modi, Renu; Taylor, Ian

doi:10.1080/14747731.2017.1287451

Cited by 6 publications

(1 citation statement)

References 35 publications

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“…This is evident in how the Indian culture and family heritage influence their citizens to go back for vacations and holidays. Evidently, majority of the earlier studies (Biswas, 2005; Modi and Taylor, 2017) on Indian diaspora behavior are outside the scope of Ghana. Thus, our research has made an effort to examine travel preference of Indian diaspora tourists in Ghana.…”

Section: Discussionmentioning

confidence: 99%

Indian diaspora in Ghana: cultural and family heritage of tourists' travel preference

Mohammed

Preko

Allaberganov

et al. 2021

JHTI

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PurposeThe literature has acknowledged the importance of diaspora studies because of the influx of funds into the local economy, including the tourism and hospitality sector. However, little empirical research appears to be known about the subject matter, principally within the developing country perspective. This study aims to respond to research calls by investigating the impact of diasporic cultural heritage, family heritage on travel preference of West African Indian migrant visitors to their homeland.Design/methodology/approachThis research is guided by the theory of acculturation. A quantitative data were gathered from a sample of 312 diasporas, and the regression analysis was used to analyze the data.FindingsThe study finds that cultural heritage and family heritage have positive and significant impact on travel preference of migrant visitors to their homeland. Further analysis of the independent sample t-test reveals a significant difference between Indian Ghanaians and Ghanaian Indians in their thought of cultural heritage. However, no significant differences were found in the Indian Ghanaian and Ghanaian Indian’s family heritage and travel preference to their homeland.Research limitations/implicationsThis study is destination-specific of Indian migrant visitors. The application of the study’s outcome to other diaspora would demand a larger sample size for generalization to be made. The study offers compelling insights on cultural heritage, family heritage and travel preference to marketing a diaspora tourism site.Originality/valueThe study expands the application of the theory of acculturation within the diaspora literature and establishes that integration and separation strategies of the theory explain the positive interests of the migrant visitors’ traveling preference to their homeland.

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Section: Discussionmentioning

confidence: 99%