“…In support of this idea, nicotine has been shown to increase the orienting response to a visual stimulus, which is often considered a measure of attentional processing (MacLeod et al, 2010 ; Meyer et al, 2015 , 2016 ). Alternatively, nicotine may enhance the incentive salience of the CS (King and Meyer, 2022 ), a proposition supported by findings from a range of behavioral paradigms across different research groups (Olausson et al, 2004 ; Palmatier et al, 2006 , 2007 ; Caggiula et al, 2009 ; Overby et al, 2018 ). This possibility is especially intriguing, as some groups have shown that the enhanced incentive salience of cues returns to control levels once nicotine treatment is stopped (Guy and Fletcher, 2014 ; Overby et al, 2018 ), suggesting a potent but short-lived effect of nicotine, which may have significance for eventual clinical applications.…”