The in-depth cognitive levels of imagination of artisans and designers

Abstract

This paper investigated the in-depth cognitive levels of artisans (craft artisans) and designers (design trainers) as they observed design problems (in the early stage of idea generation) during design training. A concept network method based on the associative concept dictionary was employed to extract the verbalised thoughts of four artisans and four designers. We then identified semantic relationships based on a factor analysis. We discovered that, in contrast to designers, artisans tended to activate lower in-depth cognitive levels. Our study demonstrated that artisans placed greater focus on product appearance and technical aspects, such as operation (replace, reduce, etc.) and shape (waist, body, etc.). In contrast, designers paid greater attention to the presence of issues related to surroundings, such as scene (silverware, norm, etc.) and appeal (fresh, dish, etc.). These results demonstrate that closely or remotely associated concepts correlate with shallow or in-depth cognitive levels based on creative solutions.

A Framework for Capturing Creativity in Digital Fabrication

“…The third method identifies in-depth cognitive and thinking types based on interviews with makers regarding the works they produce in FabLabs and their creative features (Georgiev et al, 2012;Junaidy & Nagai, 2013) or (user) interactions with the FabLab products (Gwilt et al, 2010).…”

“…The analysis of these cognitive processes and thinking types reveals fundamental differences between the designers and the craftsmen (Junaidy & Nagai, 2013). Moreover, it points to creativity barriers, new opportunities to address the adoption of new technologies and techniques, knowledge and skill acquisition in relation to new technologies and techniques, and education of such.…”

“…Recent findings in design research and design cognition identify patterns in in-depth cognitive and thinking types, and their importance in the perspective of creativity Georgiev et al, 2011;Georgiev et al, 2012;Junaidy & Nagai, 2013). Tasks and expertise highlight significant differences in in-depth cognitive and thinking types, both quantitatively and qualitatively (Junaidy & Nagai, 2013).…”

“…Tasks and expertise highlight significant differences in in-depth cognitive and thinking types, both quantitatively and qualitatively (Junaidy & Nagai, 2013).…”

Capturing characteristics of the conceptual ideation process of master crafts persons to inform design education: a comparative study of rural craft practitioners in Indonesia and in the UK

“…Recently, Georgiev et al (2012) combined the think-aloud protocol with concept-network analysis to capture and analyse the in-depth impressions from or inner associative layer of humans' expressed impressions behind the surface impressions. Also, Junaidy and Nagai (2013) had conducted the similar method to capture in-depth cognitive levels related to intangible issues, such as users' affective preferences (i.e., scene and appeal).…”