2014
DOI: 10.5367/te.2014.0426
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The Importance of Water Clarity to Great Barrier Reef Tourists and Their Willingness to Pay to Improve it

Abstract: Using the Great Barrier Reef as a case study area, the authors investigate visitors' willingness to pay (WTP) to improve water clarity (WC). They also explore the extent to which people's objective and subjective measures of WC influence WTP. The results suggest that people's stated perceptions (importance and satisfaction) and the interaction between them have a significant influence on WTP. Those for whom WC was very important and who were very satisfied with WC were willing to pay more to preserve it. The i… Show more

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Cited by 22 publications
(10 citation statements)
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“…; Farr et al. ). Fourth, in MPAs close to human populations (as most are), people's behavior (e.g., compliance) is often the mediating factor between success and failure (Dalton et al.…”
Section: Introductionmentioning
confidence: 97%
“…; Farr et al. ). Fourth, in MPAs close to human populations (as most are), people's behavior (e.g., compliance) is often the mediating factor between success and failure (Dalton et al.…”
Section: Introductionmentioning
confidence: 97%
“…In addition, for example, [113] discussed how the WTP in a tourism context might depend on several factors, including environmental quality and congestion factors, and it should be noted that these factors is likely to affect and distort the results. Marsiglio [113] and Farr et al [114] dealt with the issue from a theoretical point of view and from an empirical one, respectively. Finally, with an eye to future research directions, it would also be interesting to discover whether there is a significant difference between the attitudes (and motives) of each segment identified regarding the establishment of a tax for projects to improving the sustainability of the destination [115][116][117].…”
Section: Discussionmentioning
confidence: 99%
“…The eventual direct or indirect costs associated with the transformation should be taken into account. Marsiglio [33] and Farr et al [34] dealt with the issue from a theoretical point of view and from an empirical one, respectively. Although our dataset cannot allow us to analyze the issue, it should be noted that these factors is likely to affect and distort the results.…”
Section: Discussionmentioning
confidence: 99%