Abstract:The significance of brand image, trust, credibility and perceived value to repurchase intentions has received considerable attention of late. However, few studies have investigated the impact of image, trust and credibility on repurchase intentions through the role of value as high-order construct, particularly in the over-the-counter herbal market. Hence, this study aims at exploring the impact of brand image, trust and credibility on value dimensions and in turn, their role in enriching repurchases intention… Show more
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