DOI: 10.32469/10355/5588
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The importance of undergraduate's computer competency and information literacy skills : marketing faculty's perspectives in Thailand

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Cited by 4 publications
(4 citation statements)
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“…Tella and Mutula (2008) revealed significant gender differences in computer literacy between female and male undergraduate students of the University of Botswana. Manowaluilou (2008) found statistically significant variations in the level of computer competency and information literacy of undergraduate students in the faculty of marketing from the time they entered and till they became graduates from the university. Gripenberg (2011) demonstrated that the continuation of IT support to build up individuals' skills was essential as new skills were required for lifelong learning.…”
Section: Introduction and Literature Reviewmentioning
confidence: 94%
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“…Tella and Mutula (2008) revealed significant gender differences in computer literacy between female and male undergraduate students of the University of Botswana. Manowaluilou (2008) found statistically significant variations in the level of computer competency and information literacy of undergraduate students in the faculty of marketing from the time they entered and till they became graduates from the university. Gripenberg (2011) demonstrated that the continuation of IT support to build up individuals' skills was essential as new skills were required for lifelong learning.…”
Section: Introduction and Literature Reviewmentioning
confidence: 94%
“…Computer literacy connotes the capability of an individual to make use of computers and allied tools (Manowaluilou, 2008) for processing and retrieving information. It has proven pivotal in education while being an essential factor for accessibility to information besides being a significant part of the twentyfirst century survival kit.…”
Section: Introduction and Literature Reviewmentioning
confidence: 99%
“…The computer literacy also appears to be related to computer anxiety,which is characterized by an ''aversion, fear or apprehension towards interacting with computers or thinking about computers'' [1], so every study of computer literacy must also take into account computer anxiety, and respondents attitude towards computers [10].…”
Section: Introductionmentioning
confidence: 99%
“…The study found that students who accessed the package performed better than those who did not use the package. Manowaluilou (2008) investigated the ICT skills levels of undergraduate students when they enrolled in the Bachelor of Marketing degree at six universities in…”
Section: Business Marketingmentioning
confidence: 99%