The Importance of Pathos in Persuasive Appeals

Arnold, Vanessa Dean

doi:10.1177/108056998504800409

Cited by 4 publications

(5 citation statements)

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“…Androniciuc (2016) argued that drawing on persuasion expresses the skill of a campaigner to affect voters' emotions. Arnold (1985) stated that "the utilisation of pathos in persuasive interactions is crucial for peoples' involvement in advertising campaigns, as well as those who generate and apply inducement day today" (p. 26). However, Aristotle's rhetorical pleas were not included in Naksawat, et.…”

Section: Past Studies On Ethos Pathos and Logosmentioning

confidence: 99%

The Application of Aristotle’s Rhetorical Theory to Evaluate Fresh Graduates’ Job Interview Performance

Krishnan¹,

Muthutamilselvan²,

Ibrahim³

et al. 2021

IJARBSS

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The primary objective of this study is to apply Aristotle's ethos, pathos, and logos framework to evaluate job interview performance by fresh graduates participating in online interviews during the COVID-19 pandemic (March-May 2020). Data were collected from twenty participants (males 12 and females 8 between 22 and 24 years old) from one of the organisations in Malaysia. The data were analysed qualitatively using NVIVO based on Aristotle's framework. The findings revealed that the selected candidates predominantly used ethos 75%, pathos 40% and logos 58% compared to the reserved and the non-selected candidates. Furthermore, the non-selected candidates had poor English language proficiency, persuasive skills, and communication skills. The present study highlights the value of Aristotle's framework for understanding interview presentations, points to the importance of persuasive skills mastery by university graduates, and also informs course designers and practitioners who assist graduating students.

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Section: Past Studies On Ethos Pathos and Logosmentioning

confidence: 99%

The Application of Aristotle’s Rhetorical Theory to Evaluate Fresh Graduates’ Job Interview Performance

Krishnan¹,

Muthutamilselvan²,

Ibrahim³

et al. 2021

IJARBSS

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“…After we study the sample solicitation letters, the students realize and use the persuasive power of individual narratives, which Blyler (t992, 1993) and Rentz (1992) have emphasized. Also, the students usually develop enough commitment to their organizations and their missions to employ sincere emotional appeal, which Arnold (1985) has shown to be an important persuasive strategy.…”

Section: Making Oral Presentationsmentioning

confidence: 99%

Adopt-a-Nonprofit: A Project in Persuasion and Collaboration

Spears

1996

Business Communication Quarterly

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The term &dquo;new&dquo; may be problematic, for the &dquo;new&dquo; offering is an old plan-the only plan until two years ago and an option for the last two years. As a result, the students need to be cautious about marketing the originality of this plan or its implementation costs-rather, they should emphasize exactly the opposite. The history extends beyond this plan, and these problems were not obvious previous to the ioo% plan.The real strength of this case lies in its ability to challenge the student to see that life, communication, and business are tricky things, and their trickiness must be navigated. While brainstorming solutions and approaches to this case, one of my students jokingly suggested quitting the job because it was too demanding. I pointed out that this might be problematic when it was discovered the next job was just as demanding and that it would be impossible to change jobs every two weeks before challenges crossed their desks. With appropriate training, students will find these sorts of realistic problems easier to approach, and the confidence they develop will assist them in that approach as well.THIS ARTICLE describes a project that meets two common challenges in professional writing classes-teaching effective persuasive writing and finding appropriate team report topics for students in diverse majors. Besides providing practice in multiple communication tasks, it raises students' awareness of the importance of community service.Teams of three or four students research local nonprofit or campus service organizations and design their team projects to address their groups' main needs. After team projects are completed, each student writes a persuasive request letter soliciting donations or volunteers

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“…554)." Arnold (1985) quotes former President of the United States, Woodrow Wilson in her research on the role of pathopoeia in persuasive appeals, "We speak of this as an age in which the mind is monarch…but I take it for granted that if this is true, mind is one of those modern monarch who reign but do not govern. As a matter of fact, the world is governed in every generation by a great House of Commons made up of he passions; and we can only be careful to see to it that the handsome passions are in the majority (p.…”

Section: Pathopoeiamentioning

confidence: 99%

“…In order to feel a deeper sense of camaraderie and belonging, social emotions can be appealed to by The Toronto Maple Leafs. Arnold (1985) discusses the use of evoking positive emotions versus negative emotions. Positive emotions are more likely to elicit a positive response from the audience or consumer group and this is perhaps why the Toronto Maple Leafs have chosen to focus on evoking feelings such as passion and camaraderie.…”

Section: Pathopoeiamentioning

confidence: 99%

Building Leafs Nation: rhetorical devices in the online imagined community of the Toronto Maple Leafs

Iantorno¹

2021

Preprint

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Established almost 100 years ago, the Toronto Maple Leafs hockey team is known for their large, dedicated fan base called Leafs Nation. I am a devoted member of this nation and, as such, the team’s communication practices speak both to me, and about me. This major research paper (MRP) is an analysis of e-mails sent to a subscriber-only list in the context of marketing. Researching the e-mail communication from the Toronto Maple Leafs to their fan base lends itself to an understanding of the communication that occurs in a professional setting. Not only do the Toronto Maple Leafs communicate directly with their proactive fan base but I argue that the way in which they do this instills a sense of community within Leafs Nation through the use of themes, metaphors and rhetorical tropes. Communicating effectively with a fan base is an essential component in running a sports organization. Texts in the form of words and images do not only assist in getting an organization’s message to the supporters, but their connotative meanings can also contribute to the senses of community and belonging. This paper will examine how the Toronto Maple Leafs employ rhetorical devices in the e-mail newsletters sent out to Leafs Nation, as well as analyzing the rhetorical connotations in these devices. Also, I will be examining the way in which the use of rhetorical devices contributes to the creation of an online ‘imagined community,’ a concept first introduced by Benedict Anderson in 1936 in the context of nations and nationalism. Anderson stated that an imagined community does not conform to traditional ideals of a community and is constructed by those that see themselves as being a part of this community, and I see the Leafs Nation as conforming to the ideals detailed by Anderson. As such, I will be completing a qualitative textual analysis of 43 e-mails that have gone out to the subscriber-only fan list since 2012. By examining these e-mails I will attempt to identify the presence of the rhetorical devices of pathopoeia, scesis onomaton and principle of scarcity and the overall frequency with which they appear. Based on the data that emerges from my research, I will then attempt to draw correlations between the findings and attempt to link the presence of rhetorical devices as a contributing factor to the creation of Leafs Nation as an online imagined community through a qualitative textual analysis.

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The Importance of Pathos in Persuasive Appeals

Cited by 4 publications

References 0 publications

The Application of Aristotle’s Rhetorical Theory to Evaluate Fresh Graduates’ Job Interview Performance

The Application of Aristotle’s Rhetorical Theory to Evaluate Fresh Graduates’ Job Interview Performance

Adopt-a-Nonprofit: A Project in Persuasion and Collaboration

Building Leafs Nation: rhetorical devices in the online imagined community of the Toronto Maple Leafs

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