The Importance of Needs in Uses and Gratification Theory

Abstract

<p>Coined in the early 1940s by Katz and Blumler (1974), the uses and gratifications theory deals with understanding why people use certain types of media, what needs do they have to use them, and what gratifications do they get from using them. Historically, the theory was first introduced to understand why people chose to consume the various forms of media that were present at the time in 1940s.</p>

The Effects of Multidimensional Poverty on Life Satisfaction Among Older Adults in Hong Kong

“…The need-gratification theory suggests that poverty is a critical factor that influences life satisfaction (Kasirye, 2022). Specifically, life satisfaction is the outcome of fulfilling various human needs, including physiological needs for basic survival and psychological needs for safety, love, a sense of belonging, self-esteem, and personal growth (Kasirye, 2022).…”

“…The need-gratification theory suggests that poverty is a critical factor that influences life satisfaction (Kasirye, 2022). Specifically, life satisfaction is the outcome of fulfilling various human needs, including physiological needs for basic survival and psychological needs for safety, love, a sense of belonging, self-esteem, and personal growth (Kasirye, 2022). Poverty means deprivation of both tangible resources (e.g., economic capital) and intangible resources (e.g., social and health capital), which function as necessary inputs for gratifying these needs and establishing life satisfaction (Lee & Law, 2004;Reyes et al, 2020).…”

“…Life satisfaction reflects the cognitive component of subjective well-being, which is assessed as an overall rating of the quality of life (Gamble & Gärling, 2012). As people live longer, their risk of poverty may increase and that poverty can negatively affect life satisfaction (Kasirye, 2022;Lee & Law, 2004;Reyes et al, 2020). The complex nature of poverty implies that it carries different aspects of deprivation.…”

Penggunaan Portal COVID19.GO.ID Terhadap Pemenuhan Kebutuhan Informasi Covid 19 Di Lingkungan Starbucks Coffee Kawasan Tangerang

“…Kebutuhan informasi berkaitan dengan kebutuhan manusia dari Katz (mulai dari kebutuhan kognitif, afektif, integritas diri dan sosial hingga kebutuhan akan hiburan atau melepaskan diri dari ketegangan (Mehrad & Tajer, 2016). Dalam teori Uses and Gratification kebutuhan akan informasi berupa Gratification Obtained (GO), hal yang ingin dipenuhi atau dapat terpuaskan melalui motif-motif penggunaan media massa (motif pengawasan, hiburan, indentitas diri, dan integritas sosial) dalam teori Uses and Gratification masuk dalam kategori Gratification Sought (GS), hal yang mendorong manusia untuk memenuhi kebutuhan (GO) (Kasirye, 2021) Melihat urgensi masalah kebutuhan informasi tentang COVID-19 tersebut, maka peneliti perlu meneliti apakah terdapat pengaruh penggunaan portal covid19.go.id terhadap pemenuhan kebutuhan informasi covid 19 di lingkungan Starbucks Coffee Kawasan Tangerang dengan menggunakan analisis teori Uses Gratification -Gratification Sought dan Gratification Obtained?…”

The Frequency of the English Language Used in Social Media by Undergraduate English Majors in Jordan

“…One of the theories addressed the role of communication and social media is the Use and Gratification Theory. The theory proposed by Katz and Blumler (1974) focused on identifying and understanding users" rational behind using certain forms of media; their needs to use them (including affective, cognitive, personal and socially integrative needs); and the gratifications from using them (Kasirye, 2021). Using social media networks like Facebook satisfies such needs of its users.…”