Introduction We all have stories to tell. The stories that prevail in our conversations frequently concern significant past personal experiences and are accordingly based on autobiographical memory retrieval and sharing. This is in line with the social function of autobiographical memory, which embodies the idea that we share memories with others to develop and maintain social relationships. However, the successful fulfilment of this social function is dependent on phenomenological properties of the memory, which are highly inter-individually different. One important individual difference is memory coherence, operationalized as narrative coherence. The objective of this study was to investigate the impact of memory coherence on the social evaluations of listeners. We hypothesized that being incoherent in the sharing of autobiographical memories, would evoke more negative social evaluations from listeners, in comparison to coherently sharing autobiographical memories. Methods In a within-subject experimental study, 96 participants listened to four pre-recorded audio clips in which the speaker narrated about an autobiographical experience, in either a coherent or an incoherent manner. Results Results were in line with our hypotheses. Participants showed more willingness to interact, more instrumental support, more positive feelings, more empathy and more trust towards those narrators who talked in a coherent manner about their autobiographical memories, as compared to those that talked in an incoherent manner. Negative feelings in the listener were evoked when the speaker talked incoherently, but especially when it concerned a positive memory.