The importance of e-service quality in the livestreaming music concert business

Areiza-Padilla, Jose Andres; Galindo-Becerra, Tatiana

doi:10.1080/23311886.2022.2051791

Cited by 5 publications

(1 citation statement)

References 65 publications

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“…However, some positive consequences emerged. In fact, the research showed how during the pandemic musicians started to efficiently exploit online platforms to share their music and to organize 100% online music events (e.g., Areiza-Padilla and Galindo-Becerra 2022 ). Therefore, in the future, digital platforms should be used simultaneously with physical places to share the experience of live events, capturing a wider audience and the attention of a greater number of potential consumers.…”

Section: Content Analysismentioning

confidence: 99%

Music in business and management studies: a systematic literature review and research agenda

Pizzolitto

2023

Manag Rev Q

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Music is the background of life, representing an international language that connects different cultures. It is also significant with respect to economies, markets, and businesses. The literature in the music field has identified several issues related to the role of digitalization in the revolution of music, the distribution of music products, the management and organization of music events, music marketing strategies, and the position of musicians as entrepreneurs. This paper comprises a systematic literature review of the most recent articles discussing the numerous connections between music, business, and management (2017–2022). Through a rigorous protocol, this research discusses the effects of the digital revolution on the music industry, with particular reference to the persisting oligopoly of major labels and the new business models that integrate music streaming and social networks. The findings show the renaissance and relevance of live music events, the fundamental role of segmentation strategies for managing festivals, and the limited presence of sustainability as a priority during festivals and events management. Furthermore, the literature highlights the relevance of discussions concerning musicians’ identity, especially in light of the complex relationship between the bohemian and the entrepreneurial nature of their profession. This is followed by numerous reflections on future research opportunities, recommending theoretical and empirical in-depth studies of music industry competition, futuristic management philosophies and business models, and the roles of technology, sustainability, and financial elements in fostering artists’ success in the digital era. Finally, the paper discusses business models and strategies for musicians, festivals management, stores, and sustainability.

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Section: Content Analysismentioning

confidence: 99%