The Importance of Communication and Interpersonal Relations in Agribusiness Enterprises

Abstract

It is through communication that people interact and develop their activities in organizations. Interpersonal relationships are of fundamental importance, because people need to feel welcomed and heard. The relationship between people is important for motivation and development of productive activities on a daily basis.When there is no adequate interpersonal relationship, people feel discouraged, fail to adequately perform their activities and many even develop emotional disorders.This study aims to investigate the importance of communication and interpersonal relationship in the development of activities in the agribusiness ventures. The study methodology includes theoretical search and field research with descriptive exploratory method. The results indicate that there is need to be investing in people management, demonstrating that there is still much to be improved, particularly as regards the development of workers. In this sense, it is recommended that invested more in continuing education and refresher courses for staff development, entrepreneurship training to show concern in giving them the opportunity to grow personally and professionally and still have other competitive advantages such as increased productivity, reduced costs, improved quality, and reduction in turnover of staff. Keywords: entrepreneurship, communication, interpersonal, agribusiness IntroductionCommunication is one of the elements that distinguish organizations from other, and it is by means of business communications that strategic decisions can be reached at all company levels. Organizational BehaviorSuch conduct is defined as all expressions that showcase the personality, experience, culture, and expectations of the individual. The formation of the behavior of every human being is related to the environment to which it is exposed. In this sense, Chanlat (1999) said it was from the perception of the social environment that a person organized information received and those related to positive or negative affection, thus forming interpersonal relationships. The author explains that it is from the approval of others or their own social group that attitudes develop and the individual will incorporate them into their behavior.In this sense, it is clear that how the individual demonstrates his/her vision of the world and its people depends on aggregate values, these values being the mental components of every human being. So the individual, who has good quality mental models, will have a better representation of their reality (Chanlat, 1999).Personal values are formed through relationships with people and organizations and also built based on values such as discipline, loyalty, honesty, perseverance, and respect, which are incorporated into the organizational mission. The values obtained must be explicitly stated in all actions, forming a pillar to support the organizational business definition.Therefore, management must be concerned with the formation of a team that acts in a harmonic way, where the working groups have a common vision ap...