9th International Scientific Conference “Business and Management 2016” 2016
DOI: 10.3846/bm.2016.19
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The importance of building positive reputation of chemical industry companies for development of reationships within supply chains

Abstract: Recent surveys on the B2B market in the Czech Republic show clearly that most of the addressed managers consider reputation as the most important factor of the competitiveness of their companies. Therefore, it is possible to regard mastered reputation management as the basis for creation of a unique competitive advantage, which finally results in deepening of the positive relationships with all the stakeholders. The paper presents the outcomes of primary quantitative surveys conducted within chemical product s… Show more

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Cited by 2 publications
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“…The quality of provided services is considered one of the most important elements of development and sustaining effective and successful relationships within supply systems and a key factor of corporate competitiveness in the B2B market (Benazic & Dosen, 2012), among others in the context of corporate social responsibility concept implementation (Tetrevova, 2018). It also makes a significant contribution to creating a positive corporate reputation (Jelinkova & Lostakova, 2016). Therefore, its enhancement is one of the most popular strategies of current companies (Czajkowska & Stasiak-Betlejewska, 2015).…”
Section: Introductionmentioning
confidence: 99%
“…The quality of provided services is considered one of the most important elements of development and sustaining effective and successful relationships within supply systems and a key factor of corporate competitiveness in the B2B market (Benazic & Dosen, 2012), among others in the context of corporate social responsibility concept implementation (Tetrevova, 2018). It also makes a significant contribution to creating a positive corporate reputation (Jelinkova & Lostakova, 2016). Therefore, its enhancement is one of the most popular strategies of current companies (Czajkowska & Stasiak-Betlejewska, 2015).…”
Section: Introductionmentioning
confidence: 99%