Educational standards are extremely important to educational sector worldwide because they could be used to ensure that all students attain their educational goals. To reach high educational standards, expected learning outcomes should not only be clear, measurable, and achievable, but also should reflect the needs of stakeholders. This could assist students to achieve employability. The purpose of this paper is to develop expected learning outcomes for the Bachelor of Business Administration Program, Faculty of Humanities and Social Sciences, Prince of Songkla University (Pattani Campus), Thailand (a developing country in Southeast Asia). The development of expected learning outcomes is in accordance with the concept of outcome based education and international standards of education (such as the ASEAN University Network Quality Assurance and the Association to Advance Collegiate Schools of Business). This study collected data from the participants who were core stakeholders and non-core stakeholders using the questionnaire with open-ended questions. The categorization of stakeholders into two groups was based on the criterion used in this study. Qualitative method was adopted to thematically categorize and analyze the data. This study found that there were nine items of expected learning outcomes for the Bachelor of Business Administration Program. These expected learning outcomes included generic outcomes and subject specific outcomes that could be used to guide teaching and learning approach as well as student assessment of the program. Since the expected learning outcomes developed in this study were based on stakeholders' needs of the Bachelor of Business Administration Program located in Southernmost Thailand, they may not be generalized to other educational programs or other regions.