“…In the course of the last two decades, mind and brain sciences (especially the latter) have attracted the interest of the general public, as well as of policy makers and educators. The appetite for neuroscience—termed “neurophilia”—has conspicuously grown during and after the “decade of the brain” (Abi‐Rached, 2008). Neurophilia reveals itself in the growing presence of brain images and neuroscience results reports in the newspapers (Racine, Bar Ilan, & Illes, 2006), in the proliferation of neuro‐labels for new research fields (Legrenzi, Umiltà, & Anderson, 2011), in the blossoming of projects, reports and studies on the social, economical, political, and educational implications of neuroscience (e.g., Brain Waves : Royal Society, 2011a, 2011b).…”