The Implication of Innovation Management Against Unique Resources To Enhance The Business Performance of Small And Medium Enterprises (Sme) In Pasar Tanah Abang, Jakarta, Indonesia

Ramli, Yanto

doi:10.24018/ejbmr.2020.5.4.448

Cited by 5 publications

(4 citation statements)

References 7 publications

(9 reference statements)

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“…Respondents revealed that the number of novice businessmen or newcomers who helped enliven online sales with similar goods, various sellers accompanied by prices that were much cheaper than the market price could turn off other entrepreneurs, so innovation and creativity are needed. According to (Ramli, 2020), innovation can affect business performance and aims to achieve comparative advantage, because if lowering prices to remain competitive is not easy to do, it is related to production costs in the midst of the economic crisis due to the pandemic and the ongoing PSBB policy. This is in accordance with study conducted by (Saturwa, et al, 2021), so that E-Commerce Readiness and online business players are very important during times of uncertainty such as the COVID-19 pandemic.…”

Section: Discussionmentioning

confidence: 99%

Online Business Opportunities and Challenges During the Covid-19 Pandemic

Kusuma

Diyana

2021

jrbm

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PSBB Policy or Large-Scale Social Restrictions policy is expected to suppress the spread of the virus and break the chain of spread in various regions in Indonesia. Although it has an impact on various sectors, it also creates new opportunities in the business system, which is called by online system. The study objective was to analyze the opportunities and challenges of online business during a pandemic. This study method used a descriptive qualitative approach with the object in the study was the MSME online business players who are domiciled in West Java. The data source in the study were taken from primary data sources by using interview techniques. The results of the study showed that the opportunities for economic trends during the pandemic can be seen from the progress of online businesses that may affect consumer behavior accompanied by challenges in the form of the public trust level in products.

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Section: Discussionmentioning

confidence: 99%

Online Business Opportunities and Challenges During the Covid-19 Pandemic

Kusuma

Diyana

2021

jrbm

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“…This type of tourism is distinguished from other special interests, such as nature tourism, historical tourism, and adventure tourism. The attractiveness of cultural tourism lies in the lifestyle, values, and beliefs that are firmly held by customs or tourists who need other cultural experiences that have never been encountered (Asih et al, 2020;Rohman et al, 2020;Ramli and Soelton, 2018). One reason for the increasing interest in cultural tourism is the longing for cultural values that are still strong, such as religious values, art, language, and lifestyles that are different from those of modern tourists.…”

Section: Introductionmentioning

confidence: 99%

Strategy for Revisit Intention Saba Baduy Culture

Supryadi,

Handika,

Asih

et al. 2023

MIX

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Objective: The purpose of this study was to examine the effect of Service Quality, Destination Image, and Local Wisdom on Revisiting Saba Baduy Culture with Electronic Word of Mouth as an intervening variable.Methodology: This research was conducted using primary data, namely by distributing questionnaires online via Google form and disseminating through social media, namely Instagram, Line, and WhatsApp. The sampling technique used was purposive sampling. The population in this study was 115 respondents who were visitors to Saba Baduy spread across the Jakarta, Bogor, Bekasi, and Tangerang areas. The data was processed using Partial Least Square (Smart-PLS) version 3.2.9.Finding: The Baduy people are very careful with their customs and protect the natural surroundings. As they are aware that they live with nature and coexist with nature. The original Baduy tribe consists of the Inner Baduy and Outer Baduy. The Baduy tribe still maintains traditions, and customs and is anti-modern in terms of clothing, lifestyle, and others.Conclusion: An interesting conclusion found that when stakeholders build adequate infrastructure, this becomes something that does not reflect the authenticity of Baduy culture itself. On the other hand, tourists who want to return to the Baduy Traditional Villages since they want to experience nature which is still beautiful and serene, see the unique culture and local wisdom which is still very traditional, and experience the lifestyle of the Baduy people without modernization as it is seen as unique and interesting.

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“…This perspective states that a leader is said to be successful if he can utilize unique and different internal resources as the company's strength to compete with others. (Astuti, Sanawiri and Iqbal, 2020;Ramli, 2020;Suroso et al, 2021;Bakaritantri, 2022). Thus, this study aims to explore the ups and downs of MSMEs by analyzing the innovation strategies carried out by MSMEs in the period before and after the Covid 19 pandemic with a case study of the Kepanjen Coffee Omahan business.…”

Section: Introductionmentioning

confidence: 99%

Analysis of MSME Innovation Strategies Before and After the Covid-19 Pandemic (Case Study of Omahan Kepanjen Coffee)

Setyawati

Sugangga²,

Maula³

et al. 2022

IJHESS

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The phenomenon of the COVID-19 pandemic has resulted in economic sluggishness in various sectors. The sectors affected include the MSME sector. Many business actors experienced a decrease in buyers which resulted in a decrease in sales turnover and many MSMEs closed, but there were still many MSMEs that survived and soon rose. Therefore, it is necessary to have a strategy that can make them continue to survive and increase the income turnover of MSME actors. One approach that can be taken to find opportunities and adapt to the situation is an innovation strategy-based approach. This study aims to explore the ups and downs of MSMEs by analyzing the innovation strategies carried out by MSMEs in the period before and after the Covid 19 pandemic with a case study of the Kepanjen Coffee Omahan business. The results of the study indicate that a business needs to immediately implement innovation management by taking into account the internal and external aspects of the company. The results of the innovation must be able to continue to strengthen the value proposition that can make the business strong in the long term. This can be seen from the Kopi Omahan business journey which implemented 4 types of innovation (product, process, marketing, organization), experienced growth in the pre-pandemic phase, then entered a crisis at the peak of the pandemic, and was able to bounce back when the pandemic began to subside.

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The Implication of Innovation Management Against Unique Resources To Enhance The Business Performance of Small And Medium Enterprises (Sme) In Pasar Tanah Abang, Jakarta, Indonesia

Cited by 5 publications

References 7 publications

Online Business Opportunities and Challenges During the Covid-19 Pandemic

Online Business Opportunities and Challenges During the Covid-19 Pandemic

Strategy for Revisit Intention Saba Baduy Culture

Analysis of MSME Innovation Strategies Before and After the Covid-19 Pandemic (Case Study of Omahan Kepanjen Coffee)

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