The Implementation of Expectation-Confirmation Model (ECM) in Analyzing the Relationship Between Gamification and Continuance Use Intention in Online Travel Industry
Juliana Juliana,
Imam Jayanto,
Murwani Wulansari
et al.
Abstract:Online Travel Agent or abbreviated as OTA is one form of technological development in the tourism industry. Competence in the OTA business is getting tougher, along with that each OTA provides different services. One of the trends to increase user loyalty is by implementing the concept of gamification into the system. This study aims to determine the gamification factors that have an influence on continuance use intention in OTA users. This research uses a quantitative approach with 300 respondents taken using… Show more
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