The impacts of the Oktoberfest on the Santa Cruz do Sul residents’ lives

Abstract

Purpose The purpose of this paper is to empirically evaluate residents’ perceptions about the impacts caused by Oktoberfest, in Santa Cruz do Sul, Brazil. More specifically, in addition to identifying how the residents of the destination perceive the impacts promoted by the festival, the study also seeks to validate an instrument that allows the objective measurement of the phenomenon over time. Design/methodology/approach The data collection instrument is composed of 25 items adapted from Gursoy et al. (2004), Prayag et al. (2013) and Small (2007), and 10 questions obtaining the sociodemographic characteristics of respondents. In data collection, the authors used a non-probability convenience sampling method. This gathering was in September 2016, reaching up to 520 valid questionnaires. The data analysis included mean tests, exploratory factor analysis and confirmatory factor analysis. Findings Results show management and academic implications. Three dimensions were identified representing the festival’s advantages (economic, identity and socio-integrative benefits), and two other factors corresponding to the drawbacks (environmental costs and psychological and social costs), perceived by residents. The analysis of the factors identified through the various demographic cuts identified the existence of some crucial differences of evaluation between the residents of different genders or ethnic groups, and different ages or length of residence in the municipality. On the other hand, no significant differences were found regarding perceived costs and benefits of the event, among respondents from different civil status, schooling levels or family income. Practical implications From the academic point of view, the work offers a reliable instrument to measure the costs and benefits of a consolidated festival, in the view of residents, that can be replicated in the destination studied, or even adapted to other tourist destinations. Originality/value The present research seeks to contribute to the existing literature on the impacts of festivals in destinations, combining the theme with residents’ perception, seeking not only to identify the residents’ perceptions about the festival but also to relate these to the characteristics of the population.

The Relationship of Subjective Well-Being in Residents’ Perceptions of the Impacts of Overtourism in the City of Blumenau, Santa Catarina, Brazil

“…The results are in line with the majority of research related to residents' attitudes about the excess of tourism or its impacts on the communities receiving the activity [8,45]. However, the research sought to analyze, among other aspects, the general attitude of residents.…”

“…Among the aspects related to the excess of tourism in a community, vandalism has been pointed out in research as a significant negative impact on the support or rejection of the residents toward the development of tourism in their territory of residence [7,8,45,46]. The increased flow of tourists within a destination and the possible increase in the number of police occurrences can decrease the residents' sense of security and their well-being in their locality [43].…”

“…Thus, the perception is that their routine is directly altered, there is a considerable increase in the displacement of people and means of transportation [8,48], increase in sound and noise levels [8,47], vandalism and violent trends in the city [45], generating a feeling opposed to the achievement of festivals and events and, consequently, reducing their well-being in the destination [9]. It is worth mentioning that in most cases, the festival's participants are predominantly residents, reinforcing the argument that building relationships with communities over time is fundamental to the success of these events and should be adopted as a central management activity [49].…”

Events image from the host-city residents’ perceptions: impacts on the overall city image and visit recommend intention

“…According to Godovykh & Ridderstaat (2020), tourism activities of interactions between tourists and residents generate positive emotions for both. However, residents support and participate more in events when they feel that the event benefits the city and them (Fiuza, Zucco, An ˜an ˜a, & Sohn, 2020). Gonz alez, Parra-Lopez, & Buhalis (2017) proved that positive perceptions generate community satisfaction and loyalty to an event.…”

festival para chamar de meu

“…O estudo de Pavluković et al (2017) verificou e confirmou a robustez da escala de Delamere (2001) em dois festivais de grande escala. Fiuza, Zucco, Añaña, & Sohn (2019) propuseram e testaram um modelo para avaliar os impactos da Oktoberfest, um evento étnico-cultural que ocorre anualmente em algumas cidades do sul do Brasil.…”