The Impact on Service Orientation and Organizational Support towards Organizational Commitment and Business Sustainability on Healthcare Providers in Surabaya

Abstract

Competition has forced companies to not only focus on internal organizations, but also externally. Focusing on customers’ service provides ways to better identify, better serve, and better understand customers. While companies need support that comes from internal organizations to better support the day-to-day operation. Healthcare industries provided care in so many ways to the patients, such as clinical services, manufacture and medical equipment, and other healthcare related services such as insurance. This paper aims to better understand the commitment and sustainability of organizations, focusing on healthcare providers. While reviewing the current literature, this paper will also explain some of the views on previous studies and the relationship between the variables. A comprehensive analysis of the literature review on the research object will deepen our understanding of the selected topic. Healthcare in Indonesia has so many challenges and yet opportunities. With better management, better programs, it is expected that the healthcare industry will increase its sustainability and performance over the next couple decades. This study used 100 healthcare providers in Surabaya as samples using random sampling method. The questionnaires will be distributed to measure the samples’ level of agreement on the statements provided. The hypothesis testing method will be used to see the significance of each variable toward the dependent variables. From five hypotheses proposed, the highest value in regression testing will be used to provide suggestions and implications. The result of the study is expected to better understand on how to sustain the performance of healthcare industry in Surabaya.