The authors examine three phases in the unionization process among Imperial Oil Limited employees in Canada who, in 1993, decided to withdraw from a long-standing nonunion employee representation plan: the conditions leading to the propensity to unionize; the transformation into a bargaining unit; and post-certification behaviors and practices. The unionization process in this case study differed from that suggested by literature based on unionization among workers without a previous history of collective representation.In the pre-campaign phase, workers experienced a significant loss of perceived power due to changes in company practices and managerial style. Elected worker delegates to the nonunion representation plan spearheaded the union campaign. The union organizing phase allowed the company multiple opportunities for redress without unionization. Subsequent union attachment was diminished by continuing loyalty to aspects of the old system.
M ost research by industrial relationsscholars focuses on unionized worksites and assumes that unionization introduces workers to collective action for the first time. Many of the workers whom for helpful comments. industrial relations scholars treat as "unrepresented," however, participate in various employee representation plans. Such plans are common in Canada, which has few legal restrictions on nonunion worksite governance schemes.In the United States, by contrast, legal impediments to nonunion plans are substantial, and are one subject of a fierce debate over the continuing relevance of the Wagner Act model.We examine a Canadian formal nonunion employee representation plan at Imperial Oil, the Joint Industrial Council (JIC), with particular emphasis on the factors affecting the ability of workers to exercise their choice to withdraw from the nonunion plan in favor ofjoining a union. In 1993, employees at Imperial Oil's billiondollar Norman Wells gas plant and refinery chose to end over 20 years of participation ). They are often treated as historic relics of a bygone era by contemporary scholars (for example, Nelson 1993), despite growing evidence that a number of companies are defying the law and operating nonunion plans (Kaufman et al. 1997).In Canada, by contrast, nonunion plans continue to be lawful.3 Many Canadian plans result in the drawing up of workermanagement agreements that strongly resemble collective agreements in the unionized sector.4 These nonunion agreements technically are individual contracts of employment that are applied collectively. Canada's nonunion plans exist outside the purview of collective bargaining laws.5