The impact of word of mouth and university reputation on student decision to study at university

Amanah

2019

JIBE

Self Cite

The decision of students to continue their studies is a decision after making considerations that are adjusted to the circumstances of a number of college choices. The purpose of this study is to examine the decisions of students to choose universities in Indonesia. The research method used is to compare the results of research and journals that examine students’ decision to choose a college. Then, examine the theories of consumer behavior so that it can be concluded what is considered by students. The results of previous studies show many influencing factors such as education costs, WOM, university reputation, location, lecture facilities, program accreditation and others. These results can be a reference and consideration for universities in Indonesia in attracting prospective students to choose certain universities and referring to others.

Section: Discussionmentioning

confidence: 99%

Section: Student Decisionsmentioning

confidence: 99%

See 1 more Smart Citation

Assessment in Choosing Higher Education: A Case of Indonesia

Amanah

2019

JIBE

Self Cite

“…Therefore, many researchers have demonstrated that marketing plays an important role in student enrollment, and these researchers have tried to exemplify how students choose HE (Tapp, Hicks, & Stone, 2004;Cubillo, Sanchez, & Cervin, 2006). But this is not an easy matter for every university to develop higher education institutions in Indonesia, given the tighter competition with other universities (Harahap, Hurriyati, Gaffar, & Amanah, 2018). Studies that have been documented in some literature that focus on higher education (HE), there are many factors that influence students' decisions to choose a particular college, namely the cost of education (Xiaoping, 2002), and perceptions about the quality of educational programs (Zain & Nik-Yacob, 1995).…”

Section: Introductionmentioning

confidence: 99%

The College Selection Based on the Education Cost, University Image and Lecturer Quality

Rev. Invest. Univ. Quindío

Lasmanah

Nurhayati

et al. 2021

Self Cite

The purpose of this paper is to analyze the effect of education cost, university image and quality of lecturers on student decisions to choose a college. To achieve the proposed goals, a model is applied that reflects the effect of education costs, university image and quality of lecturers on student decisions to choose universities. This model was tested through the use of multiple linear regression equations and the sample was 388 student candidates. The conceptual model shows that the image of a university is the most influential construct on student decisions to choose a campus, followed by the quality of lecturers and the cost of education. In this paper, the cost of education variable produces a reliability of 0.861, a college image of 0.918 and a lecturer quality of 0.937. Further research is needed in order to find more reliable measurements of indicators of education cost, university image and quality of lecturers. The image of a university is the highest impression that is in the minds of students in choosing a university, followed by the quality of lecturers and the cost of education. Proven. The results show that the image of the university, the quality of the lecturers and the cost of education have an influence on student decisions to choose a campus.

“…The act of selecting higher education has many dimensions and impacts, namely part of the resolution effort and part of the decision-making process. Intense competition makes every university realize the need to fully exploit its assets to maximize performance and to develop competitive advantage (Harahap, Hurriyati, Gaffar, & Amanah, 2018).…”

Section: Introductionmentioning

confidence: 99%

The Decision of Choosing a University: The Impact of Education Costs

Amanah

Gunarto

et al. 2021

JIMUPB

Self Cite

A Student Decision on Choosing a University: Impact of Education Costs. This study aims to analyze the effect of the cost of education on students' decisions to continue their studies in tertiary institutions. This study uses a quantitative approach with an explanatory research type. The research sample consisted of 380 respondents and statistically processed with the simple linear regression method using the SPSS version 26.0 application. The results showed that the cost of education had an effect on students' decision to choose a university. These findings indicate that higher education institutions must take into account the tuition fees charged to students. This is related to the level of students' ability to complete their studies at a college. Several studies have shown that in general the cost of education is important for universities to attract and retain students who are studying.