The Impact of Wireless Application Protocol (WAP) on M-Commerce Security

An Empirical Examination of Customer Perceptions of Mobile Advertising

“…For example, Siau and Shen (2002) defined m-commerce transactions as those conducted via mobile devices using wireless telecommunication networks and other wired e-commerce technologies. In Wen and Gyires (2002) study, m-commerce was defined as an extension of e-commerce beyond the static terminal of the PC/TV to Web-enabled mobile and other wireless communication devices. As wireless communication technology continues to advance in many directions (e.g., bandwidth, security, user interface, pricing strategy, etc.…”

The Antecedents of Consumers’ Negative Attitudes Toward SMS Advertising: A Theoretical Framework and Empirical Study

“…In addition, the market environment clearly suggests the continued growth of mobile phone advertising (Lee, Tsai, and Jih 2006). Therefore, some current research has focused on the effectiveness of SMS advertising (e.g., Harvey 2001;Barwise and Strong 2002;Clarke 2001;Wen and Gyires 2002;Frolick and Chen 2004;Malhotra and Segars 2005;Balasabramanian, Peterson, and Jarvenpaa 2002;Zhang et al 2002;Lee, Tsai, and Jih 2006), and conclusions reveal the mobile phone is an ideal marketing channel that provides companies with a new opportunity to send low-cost messages, with few physical or temporal barriers, and with the capacity to personalize their messages. In addition, Barwise and Strong (2002) analyzed the impact rate efficacy of SMS advertising and illustrated that nearly the 100% of customers in modern societies read the complete text of the message just after receiving it before considering the provenance of the message.…”

The Intimate Marketer: Personalized Direct Marketing Strategies in a Wireless Environment

“…In spite of the advances in m-commerce, new security and privacy risks particular to the wireless medium and devices abound in m-marketing applications (Becker, 2006;Wen & Gyires, 2003). Integrating security and privacy into online m-commerce applications will enable a projected $25 billion market in wireless software, content, and commerce.…”

“…Such transactions are what have changed the m-channel from its impressive application as a two-way form of communication to a new direct marketing opportunity, and a highly facilitated transaction point. Financial transactions have been increasing despite some concerns about security (Wen & Gyires, 2003) and recent improvements like Motorola's four layer security encryption are making consumers and store owners feel more confident in such applications as the "mobile wallet" (Silver, 2006). For example, consumers can now use their cell phones as a mobile wallet system, sign up through a wireless internet connection, and store their bank account and credit card information in encrypted form on the servers of the credit card companies or banks.…”