The Impact of Wi-Fi Service in Restaurants on Customers' Likelihood of Return to a Restaurant

Çobanoğlu, Cihan; Bilgihan, Anil; Nusair, Khaldoon; Berezina, Katerina

doi:10.1080/15378020.2012.706194

Cited by 20 publications

(30 citation statements)

References 14 publications

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“…Previous studies have found that free wireless internet service was a crucial factor to increase the service quality in restaurant industry (Honack & Waikar, 2017;Brochado, Rita, & Margarido, 2016;Bulut, Demirbas, & Ferhatosmanoglu, 2015;Liu, 2009;Efimov & Whalley, 2004;Yang & Jun, 2002). Cobanoglu et al (2012) also found favorable responds of customer in a restaurant industry, were determined by several factors, one of them is the availability of wireless internet Service. Kim, Park, and Jeong (2004) in their previous study found that wireless Internet service on customer satisfaction has a positive impact.…”

Section: It Servicementioning

confidence: 99%

Attributes of Coffee Shop as Antecedent of Customer Satisfaction

Darussalam¹

2020

jobbe

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Purpose – This study was conduct to examine the effect of attributes coffee shop to customer satisfaction in Indonesian coffee shop industry. Furthermore, this study is also examined customer loyalty as consequences of customer satisfaction Research Design – Five attributes of coffee shop were identified as having potential to be antecedent of customer satisfaction. The five attributes were: store atmosphere, employee attitude, IT service, coffee quality, and price fairness. Research Methodology – This study used online questionnaire which is adopted from the previous studies. The online questionnaires were used Google Form and shared through various social media platform. A total 851 respondents from 34 province in Indonesia were involved but only 350 respondents were qualified. KMO Factor analysis and regression analysis were performed to identify the validity of items and examine the relationship among variables. Findings – The results revealed that five of six hypothesized were statistically significant. Coffee quality was recognized as attribute of coffee shop which is produce the highest effects to customer satisfaction. Moreover, the relationship between customer satisfaction and customer loyalty was found positive.

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Section: It Servicementioning

confidence: 99%

Attributes of Coffee Shop as Antecedent of Customer Satisfaction

Darussalam¹

2020

jobbe

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“…The benefits of having Wi-Fi in eating place is being further highlighted (Cobanoglu et al, 2012;Jalil et al, 2016) whereby these studies revealed that the provision of Wi-Fi in eating place (such as restaurant and cafe) will increase youth behavioural intention. The requirements of Wi-Fi in eating place not only provide benefits to the diners, but also to the business operators.…”

Section: Ambient Intelligencementioning

confidence: 99%

“…In general there are various factors that can affect intention to dine in at café. Although some of the variables employed in this study have been covered before (facility aesthetics, music, lighting and employee factor), Bulchand-Gidumal, Melián-González, and López-Valcárcel (2011) as well as Cobanoglu, Bilgihan, Nusair, and Berezina (2012) only investigate the impact of ambient intelligence (Wi-Fi) alone and ignored the others element of restaurant atmospheric. Therefore, this paper aims to investigate the impact combined effects of café atmospherics (facility aesthetics, ambience, spatial layout, employee factor and ambient intelligence) towards youth behavioural intention.…”

Section: Introductionmentioning

confidence: 99%

Impact of Dining Café Atmospherics on Youth Behavioural Intention

Jalil

Fikry

Zainuddin

2018

AjBeS

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This study aims to investigate the impact of café atmospherics on Malaysian youth behavioural intention. The findings from the study indicate: (1) The youth preferences of store atmosphere in cafes include five factors, specifically, lighting, facility aesthetic, employee factor, ambient intelligent and music; (2) Cafe atmospheric (lighting, facility aesthetic, employee factor, ambient intelligent and music) factors have significant positive correlation with youth approach behaviours. As a conclusion, this study is important to the foodservice operators to understand the youth intention to revisit a café. The paper concludes with the implications for academic researchers and marketing practitioners.Keywords: Atmospheric; Youth; Behavioural Intention; Malaysia.eISSN 2398-4295 © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: http://dx.doi.org/10.21834/ajbes.v3i13.145

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“…Internet has become an important place in daily life, as they dependent on their connection of internet for work school and social networking; therefore there has been a consequential growth in Wireless Fidelity Networks (Wi-Fi). The likelihood of Wi-Fi availability in a restaurant increases the chances of customers returning and they prefer free Wi-Fi over paid models (Cobanoglu, Bilgihan, Nusair, & Berezina, 2012). McDonalds was the first restaurant to offer free Wi-Fi, however it did not fit the company's mission and they changed it to a model so that people had to buy something to use it.…”

Section: Servicescape As Marketing Stimulimentioning

confidence: 99%

The Moderating Role of Social Class: Effect of Brand Service Scapes on Loyalty

Butt

2016

IBTJBS

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Purpose: In this study, the impact of Services cape on Loyalty has been studied in the presence of Social Class as a moderating variable. Methodology: The probability based systematic random sampling technique is used to collect the data through a self-administered survey to test the gained hypothesis from 308 respondents living in upper, middle and lower classes. A structured questionnaire was approved of actual information from the respondents to support the collection gained. The conceptual development of costumer’s loyalty measurement scale proposed by McMullan (2005) was adopted for analyzing the loyalty and for computing the services cape of the restaurant the instrument proposed by Hightower (2010) was acquired. SPSS and AMOS were being used to check the questionnaire. The instruments' reliability was checked by using confirmatory factor analysis (CFA) and composite reliability test. SEM (structural equation modelling) through AMOS was used to examine the data. Moderation and moderation steps were analyzed by using orthogonalization and 5000 bootstrapping samples, SPSS MACRO developed by preacher & Hays to check the moderation. Findings: Ambient = 0.71, social = 0.75, design = 0.72 and customer loyalty 0.70 is the outcome of CFA. The positive relation of the loyalty of restaurant with ambiance, social dimension and design dimension of services cape was tested as the first three hypotheses using linear regression. Moreover, the analyzed result of hypothesis 4, 5 and 6 indicated the outcome that social class effects while picking the restaurant. Originality/ Value: By this research, the buying and spending pattern of consumers in Pakistan and the factors that influence the repeat selection of the restaurant in the presence of their social class of the target market has been brought into attention.

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The Impact of Wi-Fi Service in Restaurants on Customers' Likelihood of Return to a Restaurant

Cited by 20 publications

References 14 publications

Attributes of Coffee Shop as Antecedent of Customer Satisfaction

Attributes of Coffee Shop as Antecedent of Customer Satisfaction

Impact of Dining Café Atmospherics on Youth Behavioural Intention

The Moderating Role of Social Class: Effect of Brand Service Scapes on Loyalty

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