The impact of visual media on social cognitive concept: The case of cultural object Ru (Korea)

Abstract

<div data-canvas-width="266.11469461802045">There have been very few studies explaining the theoretica l basis on the importance of visible cultural heritage. This study provides the philosophical background of this topic based on a phenomenological point of view and</div><div data-canvas-width="408.0393972989316">explains the significant impact on social members’ cognition. The case of Ru, one of the traditional Korean building types, is introduced as a representative example; how its concept has been defined, changed, and forgotten in Korean culture. The importance of having a correct understanding of how cognition is composed of different types of experiences of cultural heritage is further explained. In this context, the importance of semantic mode and pictorial mode classified by Husserl is argued as the most powerful medium in human cognition based on phenomenological analysis. In this respect, the important role of Virtual Reality (VR) was highlighted. Considering the pace of recent technology and researches, breaking the barrier between experiencing the physical object and the VR may be a matter of time. Phenomenological classification of cultural heritage, which was designed for explaining all the types of cultural heritage, is introduced. The importance of developing a valid VR model and its role in cultural studies is emphasized via the phenomenological classification of cultural heritage. Finally, the balance of the inductive and deductive approach in a cultural study is suggested for more prolific and balanced achievements.</div><div data-canvas-width="408.0393972989316"> </div><div data-canvas-width="408.0393972989316"><p>Highlights:</p><ul><li>This article provides the philosophical background of the importance of visible cultural heritage based on the phenomenological point of view.</li><li>Significant impact on social members’ cognition of the visible cultural heritage is discussed in the case of the traditional Korean building.</li><li>In this respect, the important role of Virtual Reality technology is highlighted.</li></ul><p> </p></div>

Phenomenological approach on the role of sonic heritage as an intangible heritage

“…For Merleau-Ponty, intentionality is 'the intentionality of the human body', not the one of intellectual reasoning. Lee (2019) explained that this type of intentionality was already discovered by Husserl as 'intentionality operant that works '. It refers to the intentionality that is passively operating at the fundamental level before the human intentionality works.…”

“…Due to the fact that this definition focuses on the social historical aspect of human cognition, which is closely related to Phenomenology, the scope of cognition in this study will be focused on human cognition based on the study by Tomasello and Rakoczy. Lee (2019) emphasized the importance of analytic understanding of how cognition is composed of different types of experiences of an object. For this purpose, he developed eight types of cultural heritage within the human brain or cognition through phenomenological analysis, called "Phenomenological classification of cultural heritage" (see Table 1).…”

“…The degree of self-identity is listed as 1) Physical object, 2) Virtual reality (VR), 3) Still image, and 4) Text. Lee (2017Lee ( , 2019 did not classify the VR and still image in terms of senses as both have visual sense.…”