Abstract:This study aims at measuring the impact of using the most popular search engines: Google and Yahoo Bing networks on attracting new customers towards company websites and on the effectiveness of online advertisements. Quantitative research method and questionnaires were used by researcher to collect data.The researcher distributed (129) questionnaires on (33) companies that use E-marketing in Jordan. Among those only (87) questionnaires were returned and (42) of which only were usable and valid for the statisti… Show more
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