The Impact of User-Generated Marketing on Creating Greater Audience Connections and Brand Loyalty

Gabelaia, Ioseb; McElroy, Jeffery W.

doi:10.1007/978-3-031-53598-7_35

Lecture Notes in Networks and Systems

2024

DOI: 10.1007/978-3-031-53598-7_35

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The Impact of User-Generated Marketing on Creating Greater Audience Connections and Brand Loyalty

Ioseb Gabelaia,

Jeffery W. McElroy

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The Impact of User-Generated Marketing on Creating Greater Audience Connections and Brand Loyalty

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References 82 publications

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