The impact of tourist’s hygiene-safety perception on their intention to travel during the Covid-19 pandemic in Turkey

Konak, Seher

doi:10.24288/jttr.1021221

Cited by 6 publications

(5 citation statements)

References 42 publications

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“…The contribution this study makes, in light of the sharing economy and, more specifically, peer-to-peer accommodation, having been so hard hit by Covid-19 (Brammer et al, 2020), is that it informs organizations of the practices to adopt in order to attract guests and ensure they feel safe about overnighting in this type of accommodation, during and after a pandemic period. Consequently, it reinforces Konak (2022), who considers it is important that tourism organizations implement hygiene and safety measures to increase tourists' perception of security.…”

Section: Practical Implicationsmentioning

confidence: 83%

Peer-to-peer accommodation in the time of COVID-19: A segmentation approach from the perspective of tourist safety

Petruzzi

Marques

2022

Journal of Vacation Marketing

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This research identifies safety practices to be adopted by organizations of peer-to-peer accommodation for different segments of tourists in a pandemic context. More specifically, it identifies the profiles of tourists based on their opinions on the safety practices they expect to find when booking peer-to-peer accommodation. Results from a Multiple Correspondence Analysis (MCA) and Cluster Analysis applied to a sample of 864 prospective tourists suggest two prominent dimensions of safety practices: information and hygiene, and protection; and four types of tourist segments: concerned tourists, indifferent tourists, forewarned tourists, and confident tourists. While the concerned tourists value all safety practices most, the indifferent tourists do not require access to information about safety measures, although they do want information on the Covid-19 regulations at their destination. The forewarned tourists attach the least importance to aspects such as information and hygiene, and the greatest to the protection aspect. In contrast, the confident tourists value all information practices and safety measures but do not appreciate the protection aspects. These results will be helpful for peer-to-peer accommodation providers wishing to customize services during and after the Covid-19 period.

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Section: Practical Implicationsmentioning

confidence: 83%

Peer-to-peer accommodation in the time of COVID-19: A segmentation approach from the perspective of tourist safety

Petruzzi

Marques

2022

Journal of Vacation Marketing

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“…COVID-19 has revamped the tourism and hospitality industries. Konak [49] explained that perceptions of hygiene and safety increase travel anxiety in regard to the pandemic, which is likely to affect the tourism intentions of individuals. Health and hygiene are also important for keeping the public healthy and making tourists feel safer [50].…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

The COVID-19 Pandemic and Tourists’ Risk Perceptions: Tourism Policies’ Mediating Role in Sustainable and Resilient Recovery in the New Normal

2023

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The COVID-19 health crisis has had unprecedented impacts on the global tourism industry, creating a sense of insecurity among tourists about destinations. Thus, rebuilding tourists’ confidence in the tourism industry is the biggest challenge faced by policymakers in the new normal. The tourism industry needs innovative solutions for sustainable recovery, but limited literature is available on the tourism policies necessary for sustainable and resilient recovery in the new normal. This study investigated the impact of COVID-19 and risk perception on the recovery of tourism. Moreover, this study also explored the mediating role of attitudes toward tourism policies between COVID-19, risk perceptions, and tourism recovery. Data collected from 1437 tourists through an online survey were analyzed using PLS-SEM and descriptive statistics. The results showed that a large majority of the tourists still felt unsafe and insecure about tourism destinations. COVID-19 risk perceptions were found to be negatively associated with tourism recovery in the new normal. Risk perceptions had a significant positive impact on transportation selection behavior (β = 0.725, p < 0.01), as did avoiding overcrowded places (β = 0.692, p < 0.01). Transportation selection behaviors also had a statistically significant negative impact on the recovery of tourism (β = −0.220, p < 0.01). The findings showed that attitudes toward tourism policies mediated the effect between COVID-19 and tourism intentions. This study has important policy implications for the sustainable recovery of the tourism industry and for making it resilient against future crises.

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“…Some researchers (e.g. Aytekin Sahin and Gul, 2023; Konak, 2022; Wang et al. , 2022) argue that post-Covid-19, people continue to consume packaged foods due to pandemic concerns.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Embedded big data in packaged foods: examining consumer sentiment during the purchasing process post-COVID-19

Yaşar,

Demir,

Taşdemir

2023

BFJ

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PurposeThis study aims to examine consumers' purchasing and consumption behavior regarding big data embedded in packaged food post-Covid-19. The second purpose is to determine whether consumer purchasing behavior varies depending on the variety and volume of big data on food packages.Design/methodology/approachSemi-structured interviews were conducted to investigate consumer sentiment regarding big embedded data in packaged foods during purchasing. Based on samples from packaged foods sold in international chain stores, interview data collected from 24 participants were subjected to systematic analytical procedures.FindingsThe results revealed that before Covid-19, consumers had positive thoughts about the expiration date, brand, and product contents but did not care much about other data. At the same time, post-Covid-19, there were changes in their attitudes and behaviors on this issue. Post-Covid-19, it has been observed that consumers have positive attitudes and behaviors toward human health and food safety issues regarding unprocessed big data in packaged foods.Originality/valueThis study provides a different perspective on consumer purchasing behavior through big data on packaged foods post-Covid-19. Embedded information in packaged foods provides important data regarding consumer purchasing behavior. As a powerful source of consumer sentiment, this data also provides a reference for consumer purchasing decisions.

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The impact of tourist’s hygiene-safety perception on their intention to travel during the Covid-19 pandemic in Turkey

Abstract: To cite this article: Konak, S. ( 2022). The impact of tourist's hygiene-safety perception on their intention to travel during the Covid-19 pandemic in Turkey.

Cited by 6 publications

References 42 publications

Peer-to-peer accommodation in the time of COVID-19: A segmentation approach from the perspective of tourist safety

Peer-to-peer accommodation in the time of COVID-19: A segmentation approach from the perspective of tourist safety

The COVID-19 Pandemic and Tourists’ Risk Perceptions: Tourism Policies’ Mediating Role in Sustainable and Resilient Recovery in the New Normal

Embedded big data in packaged foods: examining consumer sentiment during the purchasing process post-COVID-19

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