The Impact of Tie Strength on the Sustainable Participation of Farmers in Contract Farming: An Empirical Study in Inner Mongolia, China
Zhihui Gao,
Xinrui Liu,
Xinling Zhang
Abstract:Contract farming can reduce transaction costs and improve agricultural productivity. With the establishment of stable and effective contractual relationships, not only have agricultural products been provided with a stable market, but the standardization, refinement, and branding transformation of agricultural products can also be realized, thus further promoting the progress of agricultural modernization. The willingness of farmers to renew their contracts is a key factor in maintaining long-term, stable coop… Show more
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