2016
DOI: 10.1371/journal.pone.0149542
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The Impact of Third-Party Information on Trust: Valence, Source, and Reliability

Abstract: Economic exchange between strangers happens extremely frequently due to the growing number of internet transactions. In trust situations like online transactions, a trustor usually does not know whether she encounters a trustworthy trustee. However, the trustor might form beliefs about the trustee's trustworthiness by relying on third-party information. Different kinds of third-party information can vary dramatically in their importance to the trustor. We ran a factorial design to study how the different chara… Show more

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Cited by 18 publications
(14 citation statements)
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References 38 publications
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“…Though reputation scores grew more as a result of positive messages received, the possibility of social bonding did not cause significant improvement for cooperation. Our results are consistent with the fact that people place more weight on positive information if it comes from a stronger social bond [ 83 ]. The integration of received information from trusted sources is important for a well-functioning reputation system, but as social bonding did not improve significantly how reputations are used to condition behaviour, this treatment did not substantially improve cooperation overall.…”
Section: Discussionsupporting
confidence: 90%
“…Though reputation scores grew more as a result of positive messages received, the possibility of social bonding did not cause significant improvement for cooperation. Our results are consistent with the fact that people place more weight on positive information if it comes from a stronger social bond [ 83 ]. The integration of received information from trusted sources is important for a well-functioning reputation system, but as social bonding did not improve significantly how reputations are used to condition behaviour, this treatment did not substantially improve cooperation overall.…”
Section: Discussionsupporting
confidence: 90%
“…Preferences for long-standing reputations over marginal ones will likely be even stronger in everyday settings where information is not always accurate and trustees can fabricate positive ratings (compare ref. 42). …”
Section: Discussionmentioning
confidence: 99%
“…For example, positive gossip includes praising a coworker whereas negative gossip includes blaming a coworker. Prior research has largely focused on the distinct implications of valence, particularly for the gossip target (Bozoyan & Vogt, 2016; Burt & Knez, 1996; Ellwardt, Labianca, & Wittek, 2012; Kniffin & Wilson, 2005; Sommerfeld et al, 2008). However, positive and negative gossip do not necessarily result in contrasting effects (Bozoyan & Vogt, 2016; Brady et al, 2017; Grosser et al, 2010), suggesting that the implications of valence may be more complex.…”
Section: Typology Of Gossipmentioning
confidence: 99%