The Impact of Theme Park Experience on Satisfaction and Loyalty
Jovie Bondoc,
Chere' Ytturalde
Abstract:Theme parks have become more successful in recent years. Furthermore, theme parks have grown in popularity as urban leisure destinations and tourist attractions that offer visitors a variety of experiences. Understanding visitors' interactions in the theme park is important because customer satisfaction and loyalty are heavily influenced by their experiences. The study's goal was to determine the impact of theme park experience on satisfaction and loyalty. Specific objectives were to describe the respondents’ … Show more
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