“…The motivation would be the asymmetric relationship between flows and lagged performance (e.g., Chevalier and Ellison, 1997;Sirri and Tufano, 1998;Berk and Green, 2004) and the managers' perception that disclosed portfolios have a significant influence on calendar-based investments (e.g., Brown et al, 1996;Huang et al, 2007;Hu et al, 2011). 1 On the other hand, SRI fund managers could have other incentives and display a good ESG image because salient information on sustainability attracts money from investors who are more sensitive to ESG standards (e.g., Bollen, 2007;Riedl and Smeets, 2017;Ammann et al, 2019;Hartzmark and Sussman, 2019). These incentives could lead to different window dressing strategies in the SRI fund industry, not with the aim of disclosing a better financial image but to display a more sustainable image.…”