The impact of the metaverse on consumer behaviour and marketing strategies in tourism
Juan F. Prados-Castillo,
Juan Antonio Torrecilla-García,
Pilar Guaita-Fernandez
et al.
Abstract:Objective and interest of the work: This paper focuses on analysing the existing literature on the impact of Metaverse technology on consumer behaviour, adoption and destination marketing. From a tourism perspective, Metaverse allows the fusion of physical and virtual realities, offering immersive experiences and the possibility of transforming the relationship between the destination and end user.
Design of the methodology: A bibliometric analysis was performed using the Bibliometrix software, an R tool for … Show more
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