The Impact of the Healthcom Mass Media Campaign on Timely Initiation of Breastfeeding in Jordan

Abstract

Initiation of breastfeeding within several hours after a child's birth increases the likelihood of exclusive breastfeeding and longer duration of breastfeeding. However, common beliefs among mothers and health-care providers and routine hospital practices can constrain timely breastfeeding initiation. This article examines the impact of a mass media breastfeeding campaign in Jordan within the context of other activities occurring during and after the child's birth. The campaign had a positive impact on all mothers' knowledge, and on timely initiation of breastfeeding for home and public hospital deliveries, but not for those in private hospitals. The findings indicate that a communication campaign can bring about change in breastfeeding initiation behavior, but that providing mothers with information should be but one part of an integrated program to ensure that hospital and midwife policies and practices support timely initiation.

Periodontitis Awareness Amongst the General Public: A Critical Systematic Review to Identify Gaps of Knowledge

“…Therefore, information alone can induce changes in behavior 58 . Unfortunately, knowledge is necessary but not sufficient for changing behavior, 59 although this model is still useful 23,58,60‐62 …”

“…58 Unfortunately, knowledge is necessary but not sufficient for changing behavior, 59 although this model is still useful. 23,58,[60][61][62] Behavior modification in periodontics is a complex process, and no psychologic model proved to be better. Although the application of social cognition models to behavior-changing interventions is still in its infancy, they have been used repeatedly to predict health behavior changes.…”

A systematic review to evaluate the effectiveness of interventions to promote the initiation of breastfeeding.

“…Ten before-after studies evaluating multifaceted interventions were identified (appendix 3, Tables 53-62; appendix 4, Table 81), all of which used cross-sectional designs. [115][116][117][118][119][120][121][122][123][124] Multiple publications were identified for two evaluations: one conducted in the USA, 115,127 and one conducted in Brazil. 120,125,126 For one evaluation, relevant data from separate papers were merged for consideration in the review.…”

“…121 The remaining five studies were conducted in developing countries. 117,119,120,122,123 Participants of the three studies based in central and southern America were pregnant women at urban-based hospitals. 120,122,123 The study conducted in India was community-based and targeted pregnant women in rural settings.…”

Promoting the initiation of breast feeding

“…[43][44][45][46] Gaps in the evidence There is very limited information on either the cost eVectiveness of interventions to promote the initiation of breast feeding or the acceptability of the intervention to women themselves.…”