The impact of the decision environment on consumer choice of mobile service plans: An experimental examination

Martins, Lurdes; Szrek, Helena

doi:10.1016/j.jup.2018.10.009

Cited by 2 publications

(1 citation statement)

References 43 publications

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“…In consumer choices, it was found lower numerate participants used less numerical information when comparing deals and were less likely to select a better deal (Graffeo et al, 2015). Martins & Szrek (2019) asked participants to select hypothetical mobile service plans and discovered lower numerate people were more likely to overpaid for their mobile services.…”

Section: Numeracy and Decision Makingmentioning

confidence: 99%

The Role of Numeracy and Impulsivity in Intertemporal Choice and Decision Making

Cheng

2020

PSYCT

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A growing body of research has indicated a relationship between numeracy and decision making and that lower numerate people display more disadvantageous decisions. In the domain of intertemporal choice, researchers have long been using impulsivity to address choice preference. To further illuminate the psychological mechanisms of making intertemporal choices, the present study examined the role of impulsivity and numeracy in intertemporal choice, in the presence of each other. The study adopted both subjective and numeracy scales. These scales correlated with each other and with intertemporal choice preference. Moreover, it was found that after controlling for impulsivity, the object numeracy was significantly associated with choice preference, with higher numerate participants showing a stronger preference toward the later larger gains over the sooner smaller gains. Thus, the study indicated that intertemporal choice preference could be attributed to both impulsivity and numeracy.

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Section: Numeracy and Decision Makingmentioning

confidence: 99%