The impact of the COVID-19 pandemic on nostalgic social media use
Peng Xiang,
Lijuan Chen,
Fuming Xu
et al.
Abstract:IntroductionDespite popular speculation that nostalgic social media use skyrocketed during the COVID-19 pandemic, this has yet to be formally investigated in the scientific literature.MethodsInterrupted time series analysis (ITSA) using a segmented regression model was performed to examine the changes in the weekly volume of searches for nostalgic songs on Douyin (the Chinese version of TikTok), as a proxy for nostalgic social media use, before and after the lockdown of Wuhan (signaled the start of the pandemi… Show more
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