2021
DOI: 10.33050/atm.v5i1.1497
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The Impact of the Covid-19 Pandemic on Retail Consumer Behavior

Abstract: The COVID-19 pandemic that occurred throughout 2020 has an impact on economic sector. Consumers tend to use online channels to reduce face-to-face contact with marketers or other consumers. On the other hand, the consumer's need to see, touch and feel a product directly is only available in physical stores. This study aims to analyze the impact of the COVID-19 pandemic on retail consumer behavior. This study uses quantitative methods with secondary data sources obtained from several countries including the Uni… Show more

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Cited by 50 publications
(42 citation statements)
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“…Therefore, the respondents are more likely to collect digital information and purchase the goods at a physical store for direct product confirmation. Previous study suggests that customers have a special need to see, touch, and feel the quality of the products directly (Sayyida, Hartini, Gunawan, & Husin, 2021). Purchasing goods at physical stores gives customers a better shopping experience than tat at online stores as it provides them with tangibility and trialability of the products.…”
Section: Resultsmentioning
confidence: 99%
“…Therefore, the respondents are more likely to collect digital information and purchase the goods at a physical store for direct product confirmation. Previous study suggests that customers have a special need to see, touch, and feel the quality of the products directly (Sayyida, Hartini, Gunawan, & Husin, 2021). Purchasing goods at physical stores gives customers a better shopping experience than tat at online stores as it provides them with tangibility and trialability of the products.…”
Section: Resultsmentioning
confidence: 99%
“…This may indicate that people find buying food as readily available and ordering it is the domain of people who work more in management positions and their monthly income is higher (Jilcott Pitts et al, 2018). However, the COVID pandemic refutes this assumption to some extent, as there has been a large influx of additional customers (Sayyida et al, 2021). Some customers may be concerned about buying non-prepacked grocery through an online store and prefer to buy directly packaged products.…”
Section: Discussionmentioning
confidence: 99%
“…The current COVID pandemic has changed customer habits and significantly affected e-commerce. Research shows that the trend during a COVID pandemic is online shopping (Sayyida et al, 2021). There was a significant increase in the share of online purchases in terms of transactions (Pham et al, 2020).…”
Section: Offline Versus Online Environments In Connection With Grocery Shoppingmentioning
confidence: 99%
“…During the coronavirus pandemic, changes in consumer behavior may affect different aspects of such behavior, including food purchasing, spending patterns, consumption Energies 2021, 14, 5787 2 of 20 habits, shift to online purchasing etc. [11][12][13][14][15][16][17]. Although it is impossible to identify all of them, due to the growing interest in health issues during the pandemic, consumer behavior is evolving towards healthier and more sustainable patterns [3,18].…”
Section: Introductionmentioning
confidence: 99%