The Impact of Technology Awareness, Motivation and Attitude on Intention to Pay with Cryptocurrency for Tourism Services
Rasuolė Andrulienė,
Aida Mačerinskienė,
Alfreda Šapkauskienė
et al.
Abstract:This study aims to investigate consumer intention to pay for services in the travel and tourism industry using cryptocurrencies. This research investigates the impact of technology awareness, motivational factors and consumer attitudes on the intention to pay for tourism services using cryptocurrency by analyzing data collected from 794 respondents in the Baltic countries (Lithuania, Latvia and Estonia). The empirical findings support the extended Technology Acceptance Model (TAM) and confirm that technology a… Show more
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